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I am seeing a lot of skepticism about #cambridgeanalaytica’s statistical methods that, while correct, mostly misses the point.
Getting good data on 50 million FB profiles would be a big deal _even_if_ CA’s psychometrics were bunk.
Getting good data on 50 million FB profiles would be a big deal _even_if_ CA’s psychometrics were bunk.
This is not about building an ultra-clever statistical model, it’s about being able to AVOID having to build a fancy model in the first place.
Modern campaign strategy depends on knowing who supports you. For this you could use the partisanship models from voter file vendors. You could conduct a poll.
Or you could just knock on every. single. door. and ask who they are voting for.
Or you could just knock on every. single. door. and ask who they are voting for.
