Thread by @jdnoc

#openstartup Another big month for @ClosetTools. 👇

MRR: $6078 [+27.7%]
New Customers: 71 [+14.5%]
Organic Clicks: 1729 [+5.94%]

More info: jmo.fyi/open

Things to focus on for April: Content. Stability. Small features.

March was a really weird month. Weird in good and bad ways.

I shipped one of the most code-intensive features of my product and my customers LOVE it.

But, I also had a few attempts at people trying to use my code to copy my business. I've decided to mostly ignore them.

My product is an extension of myself. I have features that no other product in the space has, and if people want to try to copy my application, I can come up with more creative ways to provide value.

Also, I would argue that a majority of my success has come from me being a real person that genuinely wants to help these people be successful. That's my goal, and very often I get emails saying I've helped people sell on Poshmark full-time.

The value my product gives people is at least 10x what I charge. That's a good place to be in. That's why I'm not worried about people undercutting me on price. I can offer more value, and they can handle all of the not so friendly customers that just want free stuff.

For some personal news: This month my wife and I are really tackling some nagging debt and restructuring our finances to make sure we can build wealth for the long term using this income stream. I don't think the Closet Assistant will last forever, but the financial impact will.

I'm excited to be debt free (probably less than a year). It will allow me to quit my day-job and be an Indiehacker full-time. It will also make my life more flexible, and I can really work on the things I want to work on.

Some things I've been mulling over: This month I read 12 rules for life by Jordan Peterson. amazon.com/12-Rules-Life-… It was an incredibly psychological approach to how our society is structured and how to operate successfully within that framework. Excellent read!

I've been listening to this YouTube playlist [] by @naval over and over again on my commute. As I build products and try to carve out my niche, it's a great way to remind myself of the path it takes to build wealth. It's still being updated! Check it out.

I also did some writing this month. One post in particular was about all that I had learned in a year after making my first dollar on the internet. More here: jmo.fyi/first-year/.

As I noted above, April is about maintenance and content. I've been totally obsessed with @Julian and @nateliason and other content marketers using content to generate organic traffic. I am laser focused on some keywords. I've got some writing to do!