Thread by @lissijean

When I started teaching #prodmgmt in 2013, there was a huge need to concentrate on the user. Everything you read about the discipline was so focused on the business and generating requirements. We were lacking customer focus. /1

While companies still need a lot of work in this area, we've come a long way thanks to tireless efforts of people pushing the agendas in #leanstartup, #leanux, and customer-centricity.

But now, we've swung the pendulum the other way. /2

I see so many new product managers only focusing on what the customer asks for, frequently turning into "waiters" - they add these requests to the backlog, with no semblance of product strategy or what makes sense for the business. /3

As Product Managers, our job is to balance the business goals with solving our customer's problems. If we don't focus on each of these areas, we will either create products that no one wants, or create products that can't sustain a business. /4

That's why I'm excited to announce the launch of our second course on @ProductInst in Market Research.

Market Research allows us to take the needs of our customers and translate that into monetary value for our business. /5

This is a critical part to creating a compelling argument for leadership on why certain features or products should be built. /6

You can learn more about the curriculum here: productinstitute.com/p/market-resea…

#prodmgmt

We will be adding more online courses this year. Next up is UX Fundamentals, Tech 101 for Product Managers, Product Strategy, User Research, and Roadmaps.

Use code "ALLNEW" to get $200 off our individual subscription today. /end