Discover and read the best of Twitter Threads about #prodmgmt

Most recents (24)

We’re all biased to use the tools we know

Which is good in one sense bc we know the tools.

But challenging...because it may not be the best approach/tool for the job.

We need to consciously counteract our bias to use the tools we know (1/3)
So #developers need to counteract their instinct to solve with building. And #designers to solve with design. And #marketers to solve with marketing. And #prodmgmt to solve with [for another tweet]. Etc.

People realize this in retrospect. Binging on @IndieHackers today... (2/3)
...to a “t”, technical founders mentioned that they wished they had resisted the instinct to build their way out of problems.

This episode was amazing as @arvidkahl and @SimpsonDaniK strike a great balance between research, discipline, and “building”.

podcasts.apple.com/us/podcast/the…
Read 3 tweets
Hello I’m stuck in an airport...
and they just closed the bar on me....so you know what that means...

*drumroll*

Time for a #prodmgmt tweet storm.

Here is a bunch of things I’ve learned training thousands of people in prodmgmt for the last 6 years. /1
1. The most uncomfortable part of good #prodmgmt for most ppl is talking to customers.

It doesn’t matter if you’re a founder, a sr product manager, or an MBA student. This is very hard.

And it’s not about corporate systems and policies.

It’s the possibility of being wrong. /2
Great product managers love talking to people but I don’t think it’s *easy* from a mental standpoint.

It’s easy in practice but the biggest hurdle is getting over yourself. /3
Read 9 tweets
Some slides from today does talk at #DOES2019

We explored used our secret decoder key to decode MVP

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
We explored a CORRECTED version of the product model .

Shit Umbrella
PdM is Idea Generator?
PdM as context adder

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
We explored the magic tropical paradise of "product thinking" which can range from "product managers do the thinking" to "whole company as the product"

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
Read 11 tweets
So here's a little prod dev lesson ...

1/14 At any given time, you'll have all levels of work in this diagram (A-I) happening simultaneously. All connected. The connections may be implicit...or obstructed and/or opaque or flimsy...but they're there.

@Amplitude_HQ #prodmgmt
2. Who tackles what varies. Take this example from an organization. You can see it is a spectrum. The types of missions we tackle vary.

A team might start with "G" to figure stuff out, but once they've gotten their groove, focus much more on C and D.

Try mapping your work!
3. There's another way to think about this using time.

When we walk into work we engage in little 1-3hr tasks. Say I ask you to "walk the tree" between your 1-3hr task all the way up to a 1-3year or decade mission. How would that play out?
Read 15 tweets
Well I’m stuck on the runway and you know what that means!

*drumroll*

Time for a #prodmgmt twitter rant.

Today’s rant is about enterprise companies and how they value digital product management. /1
I’ve spent the last 5 years helping very very large organizations go through “product transformations”. You know, that thing after the “agile” transformation.

When they realize “oh crap we have 450 people who don’t know what they’re doing.” /2
And I’m glad that these #agile transformations happened because it helped to show these companies they need real #prodmgmt, not just backlog groomers.

But there’s a problem... /3
Read 14 tweets
Most roadmaps are setting up their product teams to fail.

That's because, even today, most roadmaps still follow the dreaded *timeline roadmap* format 😱

And here's why that sucks. THREAD 👇
The old school way of roadmapping is a timeline format. You can tell it's still popular by just doing an image search result for 'product roadmap' and seeing the resulting mess.

But here's what's wrong with the format...
If you deconstruct a timeline roadmap, it's basically just a chart, with:
- ⏰ Time on the x-axis, creating a timeline
- ✅ Things to do on the y-axis

Which is simple at first, but the further out that timeline stretches, the more you're making things up.
Read 21 tweets
Here are some great reasons to attend @Amplitude_HQ 's #Amplify2019 conference on October 8th.
amplify.amplitude.com

1/8 1 day. 10 speakers. 1200+ product/growth nerds. Some highlights...

PS: There might be a promo code down there, somewhere
#prodmgmt #design #growth #mktg
(2/8) @zoom_us is a textbook example of product-led growth (and great collab between product, marketing, and engineering),

We're so excited to have founder and CEO @ericsyuan talk us through that journey.

forbes.com/sites/alexkonr…
(3/8) @merci, Partner @lightspeedvp, former DoPdM @SlackHQ , and founder of @womeninproduct, will be returning to Amplify. Here's an amazing post from Merci that digs into @SlackHQ service-centric approach & her own personal journey into prod leadership

medium.com/@merci/happy-t…
Read 8 tweets
0/12- So... you feel devalued at work. That your work (craft, perspective) isn't appreciated. You feel diminished and pushed to the side. I've been there. It can be paralyzing.

What can help? #design #ux #prodmgmt #testing
1/12- Empathy... all of your coworkers probably feel, to some degree, that their work is not fully valued and understood. Only one of your coworkers actually has *lots* of power...the CEO, and even she reports to a board.
2/12- Realize that often efforts to "get a seat at the table" without closer collaboration actually makes the problem worse. We all imagine we will be *more responsible* once we get "power". And then realize we were solving the wrong problem.
Read 13 tweets
I am not into this #noproject movement, just like I’m not into #noestimates. While I agree with the sentiment (let’s change) using polarizing language like this doesn’t help anyone. /1
Here’s the thing about projects - every company needs them. Projects fail in an #agile environment not because they are projects, but because they are projects not scoped to improve, create, or retire products.

They just float around on their own, not tied to a portfolio. /2
But even if we’re in a thriving product and #agile company, we still do projects.

Launching a new feature is a project.
Retiring an old product is a project (or series of them).

The key here is the project is done when you hit the goals, not when you ship. /3
Read 6 tweets
I’ve been a part of many #agile or #prodmgmt transformations in large and small companies and there is one thing I keep coming back to.

Leadership owning the change is the biggest barrier to actually changing /1
Company after company, I see leaders say they are changing, then delegate the actual “doing” down to their directs who direct it down to project managers.

This never works. /2
I actually challenged a leader the other day who was complaining that their team wasn’t trying discovery processes or pushing back to assert themselves.

I said “okay you want them to change, but how have you changed to enable them?” /3
Read 11 tweets
I was speaking with an executive with 20+ years of experience recently. And I asked them if they had ever seen a feature/effort “flop”. And they said No. And I found this very curious. So I dug... (1/6) #design #prodmgmt #agile #devops
...in many cases, they claimed “poor execution” had left the “on their back foot”. Meanwhile, new silver bullets had emerged. So they didn’t really know — or weren’t focused on — whether the original idea worked or not (2/6) #design #prodmgmt #agile #devops
...in other cases, they described competitive pressures or “market shifts” that again left them “late to the party”. Notice the trend: it is all about speed and time in their mind. Perfect ideas that couldn’t be executed on quickly enough. (3/6) #design #prodmgmt #agile #devops
Read 6 tweets
0/13 Using lots of Netflix examples, I’ve taken what I learned in 25 years of product management & wrote a blog series. Here are 12 exercises on “How to Define Your Product Strategy.” Each link takes you to a different exercise. Here’s the intro: #prodmgmt bit.ly/2yiYe4x
1/13 “The DHM Model.” Frame potential product strategies by answering the question, “How will you Delight customers in Hard to copy, Margin-enhancing ways?” I outline 8 ways that companies can build hard to copy advantage. #prodmgmt bit.ly/32X3fOf
2/13 “From DHM to Strategy.” You have ideas about how to delight customers, to build hard to copy advantage and many experiments to deliver revenue/profit. Combine these ideas to form potential product strategies. #prodmgmt bit.ly/2YsoM1Y
Read 14 tweets
Three factors are having a big impact on #prodmgmt

1- engineers and #ux working together as teammates
2- #ux doing much more than pixel pushing
3- teams having direct access to customers and users (and data about how users use the product)

Here’s why...(1/6)
Many engineers never interact directly with customers/users. Never. Not for lack of interesting, but for lack of opportunities.

And they never see firsthand how #ux does qualitative research. Doing so creates newfound professional respect between eng and #ux (2/6)
Many eng have never worked with #ux who is embedded on their team. Why is this important?

A lot of “tossing stuff to build over the fence” is just a byproduct of being spread too thin. Getting upstream is your only option.

When embedded, you can work in different ways (3/6)
Read 6 tweets
I'm still can't believe how much @joshuajames and I covered in this interview.
This is a treasure-trove of wisdom for folks involved in #proddev, #prodmgmt, #orgdesign, #agile etc. We covered so much, here's a summary:

0:00 Access to data. Features factories. Executing “to plan”
1:55 Different types of silos: run vs. change, opex vs. capex, service vs. sales. Optimizing the top of the funnel. Juicing TOFU. Quarter to quarter thinking vs. LTV. @joshuajames
4:54 Conway’s Law, portfolios, and placing bets. Increasing revenue vs. protecting revenue (until there's a financial crisis, which turns your focus to reducing costs). @joshuajames
Read 14 tweets
Some lists and tables from over the last couple years. Yes, there’s a level of obsession (or something) here. But I enjoy it. #prodmgmt #ux #design #agile #orgdesign #lean @Amplitude_HQ

1/13 Our intuition says...instead try
2/13 Evolving product manager role...
3/13 From .... Towards
Read 13 tweets
I’ve been meeting a ton of younger / newer PMs, and when I ask them why they’re interested in the field, they give these canned responses about enjoying working in teams, influencing without authority, enjoying legos when they were kids... 😌
Growing up in Nigeria, the common joke was that you could either be a lawyer, doctor, engineer, or disgrace to the family. Naturally, we all had canned responses for one of the non-disgrace options. But hadn’t really thought about what we wanted for ourselves.
The MBAs / CS graduates I meet these days make #prodmgmt sound like one of the non-disgrace career options I heard when I was a child.

It’s a solid choice, and if you know enough about it, choosing it is in of itself a humble brag (ie I love teams, leading w/o influence etc).
Read 12 tweets
So I'm stuck in an airport and am a few glasses of wine in. You know that that means...

Time for a #prodmgmt rant! 1/1
Today's rant is brought to you by transformations.

When companies are doing "digital" transformations, they don't seem to understand that #prodmgmt is a business function, not just tech. /2
Which always slightly takes me aback, even though I've had this convo about 50 times now.

Because, you see dear reader, way back when I learned waterfall #prodmgmt I was told *even then* that my job was to help translate between business and tech, both ways. /3
Read 12 tweets
“As a product manager...how do you earn the respect and trust of your team?”

A couple things
1/10 - Don’t hide things from your team in an effort to protect/shield them. That’s weird. It’ll come back to bite you.
#prodmgmt #ux #design
2/10 - Do actual work. Meaningful work. Context-building work. Analysis. Research. Design smart experiments. A good test is whether the team would pay you if they controlled the budget.
3/10 - Act like a member of the team, not as a manager of the team. The second you create a wall...the team will create a wall as well. Consider inviting a facilitator in so you can express your own needs (instead of juggling facilitation and team membership)
Read 10 tweets
Cracking PM interviews: Just collating a couple of points from some conversations over the last few days

(thread)
1. Don’t spray paint your applications and wait for luck by chance. Play to your strengths and see what value you can add to the company you’re applying to (a deck with what could be done better or how x can solve y if you have some time on hand)
2. Figure out the T shaped skills you need to get there. UI/UX/Data/Tech/Metrics/Comm/Growth/Business Acumen - it’s okay if it takes some time but it’s worth it.
Read 9 tweets
Fascinating q on an @Amplitude_HQ office-hours call today:

"At what stage is it important to worry about measurement?"

Specifically, they were asking about making information accessible & usable to/for front-line product development teams. So...(1/5) #prodmgmt #ux #design
My answer was that anytime you're making decisions under conditions of uncertainty ... it will probably help to have trustworthy/usable data. Imagine a team making 10-15 major decisions each year, each driving 10-15 medium decisions, each driving 10-15 small decisions..(2/5)
That is 3375 decisions driving 16,640hrs of team hours. I saw @gibsonbiddle give a talk recently about a string of decisions at @netflix ... and the punchline is that it took a couple tries. No one is perfect. So...(3/5)
Read 5 tweets
One of the biggest lessons I've learned about designing product organizations is how much structure impacts strategy.

/1 #prodmgmt #agile #growth
I worked with an organization that once had 6 levels of reporting.

There was a CPO, with GMs reporting in, VP of Products reporting into GMs, Directors, PMs, APMs. They tried to give everyone their own product goal.

It did not scale well. /2 #prodmgmt
By the time the goals got to the Directors, they were so granular a solution dictation that there was no room for the rest of the team to experiment, learn, or talk about value.

/3 #prodmgmt
Read 10 tweets
[Thread] This is a super basic hybrid #kanban board. The basic idea is that we prioritize opportunities to tackle, pull the topmost opportunity, and then run experiments to "intervene" and generate an outcome. (1/11) #prodmgmt #kanban
This can scale to multiple teams. Here we have two "opportunities" in progress. (2/11) #prodmgmt #kanban
So why not just give teams their own backlogs? Why do we even need to view this on one board? Well..chances are the teams don't have 100% dedicated team members. To do their job, roles like Ops, Marketing, UX will need an overview (3/11) #prodmgmt #kanban
Read 11 tweets
Here are my top 5 books for Product Managers to read and why.

I’m assuming PMs already know how to PM and are trained in the art/science of product creation, so my recos are around behavioral/cognitive.

(not in order) 👇
#prodmgmt
1/ Checklist Manifesto by @Atul_Gawande

Building s/w products is an inexact science comparable to medicine.

Though this practice can be taught, each product has its own mix of market, people, timing. Similar to doctors, Product Managers use expertise & a series of checklists.
1.1/ I chanced upon the imp of checklist while interviewing a PM candidate, in 2013. Then, I was a temp frontline PM supporting my VPP. When asked about a launch plan for @bitzermobile, he shared his checklists built over time and narrated a discovery, cure, and release.
Read 14 tweets
Seeing a trend in large (and not originally software based) companies making a move to more outcome oriented models and feature teams not understand that you need #prodmgmt leadership.

You can’t have a product organization of a bunch of entry level folks and expect magic. /1
What these companies typically want to do is move people from other parts of the business into PO roles on Scrum teams.

Totally fine. You can do that and train those people.

But who is pulling all those scrum teams together into a holistic product vision for the group? /2
Who is going to keep mentoring those people once the trainers and coaches you hired leave?

Who is going to align the business strategy back to the software strategies?

/3
Read 6 tweets

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