Discover and read the best of Twitter Threads about #prodmgmt

Most recents (24)

If you’re not rethinking how your business model and company could be disrupted and made better by software products, you’re not truly doing a product “transformation”.

A thread on the power of #prodmgmt 👇 /1
Over the past 7 years I’ve worked with many large enterprises which are what I call “software enabled”. That means they don’t primarily sell software for revenue.

Banks, insurance companies, pharmaceutical companies, manufacturers, etc. /2
These companies typically were run on a traditional IT approach - the business tells tech what tools they need, and tech builds them. Tech is a Dev shop, a services org. Not strategic but reactive. /3
Read 12 tweets
When someone asks for a delivery date on that upcoming killer feature, they're not asking what they really need.

They're trying to understand whether they'll be able to meet their own goals. They're looking for a comfort blanket.

Thread 👇 #ProductManagement #ProdMgmt
Reading (or listening) between the lines of their request helps you to reframe the conversation. Rather than giving a vague reassurance about the date (or giving them the bad news that it's running late), ask why they need to know (after all, asking "why" is what PMs do best!)
Are they worried about meeting a customer need? Offer some ideas about how the customer problem could be solved in the short term, maybe using an existing feature. Ask if their customer would like to be involved in usability testing, or join the beta program.
Read 7 tweets
🎯Monthly hiring thread🎯

Oct '20

If you know of any open opportunities, do tag us 🙌

👉 Learn:
👉 Network:
👉 Grow:

Here we go, RTs appreciated 🚀

0/ Bunch of open opportunities on our Sept '20 thread 🚀

1/ An early stage fintech start-up is looking for a PM with 2 – 4 years of work experience ideally. They are working alongside a successful entrepreneur on his next big idea.

Apply :
Details :

#prodmgmt #productmanagement
Read 26 tweets
Let's play a #prodmgmt game (more of a conversation) !

Big thank to @jjchieferson for brainstorming about this.

First, an "easy" one ...

You have to chose between working on A or B, what do you choose? (1/n)
I hope most of you said A.

This is a bit trickier. Do you do A or B?

B may feel a lot less certain. Should we opt for the sure-and-small-and-not so-valuable A?(2/n)
Lots of teams opt for A because it is certain. But the upside for B could be big ... even if we don't have a specific solution in mind, and even if we don't know how long it will take.

My gut...start B, solution/experiment together.

Next... A or B? (3/n)
Read 5 tweets
Calling your Product Managers something else may solve some issues in the short term, but it's just going to prevent you from hiring great people in the long term.

Anyone who says titles are not important is either trying to screw over someone or in a very privileged position.
Salary bands are determined by seniority. Salary bands are determined by job titles and positions.

This is from @BuiltInNewYork but I don't necessarily agree with these, just pointing out discrepancies in title. ImageImage
Director of Product vs VP of Product salaries are HUGE differences. ImageImage
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Five things I wish I learned early in my career:
1. Negotiating in general and negotiating money issues
2. Communicating effectively (especially with leadership)
3. Having difficult conversations with team members
4. Building trust
5. Handling objections/ saying no

🧵 1/8
When I first started working I received a job offer $20k less than what we talked about in the interview.

I was shocked, but in hindsight, I know where I went wrong.

Recently I negotiated an $28k increase over the offer by changing my mindset and strategy.

Communicating effectively with team members, leadership, customers, etc. is very important.

We are all strapped for time. Let's get to the point with every interaction. Meaningful small talk can help break the ice. In some cases makes the conversation becomes less tense.

Read 8 tweets
One big issue I see hold scaled companies back from doing great #prodmgmt is the lack of team work in middle management and exec layers. /1
We promote “scrum” teams and collaboration in an agile transformation, but we rarely talk about how middle managers and execs need to work too. /3
I worked with one company of 5000 people, about 50ish Director levels, and 10 VPs. It was a massive platform that was highly interconnects.

Every single leader set strategy themselves in a bubble. Then they started duplicating each other. /4
Read 10 tweets
I’ll caveat this for #prodmgmt.

If you are brand new to the field and the first PM, it’s hard to grow as fast compared to those who have someone to learn from.

Being a PM at a startup accelerated my career, but I had a great VP of Product to learn from.
If you do have a bit of experience in PM or someone to learn from there, I think startups are great. I had an opportunity to be employee 40ish at OpenSky or go to Amazon. I would have made a lot of money if I went to Amazon. My career would have never been the same.
Also I know there’s privilege in these choices, and I’ll say this- if you can negotiate a pay that’s comfortable, I’d recommend a startup. I had to do this to pass on Amazon (OS matched their base). I lost out on stock, but 10 years later my career has more than made up for it.
Read 4 tweets
Thread about product ethics.

I agree with Nate that we need WAY better education around finance and investing.

But I disagree that we can't blame Robinhood for investment mistakes, especially due to it's #UX. This is why /1
When things are broken, it gives companies an opportunity to solve the problem and exploit it for value. That's what Robinhood's doing. It's SMART. You find a problem, you solve it. Good business.

But we have to be careful not to exploit our customers as well. /2
When you specifically target unsavvy customers in a complex industry, the burden of education falls on you.

The risk to keep your customers safe falls on you.

This is where Robinhood went wrong. /3
Read 7 tweets
Love these early morning chats w/teams.

Fun presentation this morning on being "product-led" in larger orgs. @Amplitude_HQ #analytics #design #prodmgmt

Quick version

To start, it isn't about being product manager led. And it isn't about not doing marketing. None of that 1/n
rather... it is about the potential of design and technology to support sustainable growth ... the potential of teams ... teams as more than builders (as opportunity harvesters) ... and "everyone as the business" / "everything is the product" 2/n
Instead of pure funnels (MOFU, TOFU, BOFU) ... we focus on lifetime value and elevating our customers. Helping them move up a ladder of sorts. Of course you still market, but the real step changes / asymmetries are explored by empowered teams 3/n
Read 14 tweets
1/ The Kano model is a good prioritization framework - if you can trust that you're organizing your features properly.

I tried a few different methods to organize features into:

- must-haves
- performance benefits
- delighters

Here's what worked (and what didn't) 👇

2/ Method 1: Rank the features myself.

List out all the potential medium-size features and select the most appropriate bucket.

I quickly ran into the problem that *I am not my customer* and I couldn't really say with certainty what they needed.

Result: didn't work.
3/ This could work if you, in fact, are your customer. entrepreneurs who build their businesses based on solving problems they face themselves can probably succeed with method 1.

PMs whose teams dogfood their own products can get *close* with method 1. But...
Read 16 tweets
"More than anyone else, your job is to ensure the long term growth of your company."

Advice for New Chief Product Officers by Jimmy Fortuna, CPO of Enverus, a mentor at

"Hey everyone! If there's one thing that could leave you with briefly, it would be this - Internalize the fact that more than anyone else, your role is to ensure that your business enjoys long-term growth." /1
"That's hard to internalize sometimes because our function is one inherently that operates as much through influence as it does through direct control, and measuring those things over time is difficult, but it is possible." /2
Read 5 tweets
Entering the VP of Product or Chief Product Officer role for the first time comes as a shock to many. So many things change:

/1 #prodmgmt
Instead of focusing tactically on products, you now have a strategic portfolio to manage

/2 #prodmgmt
Instead of working with development teams on a daily basis, you're now a member of the executive team

/3 #prodmgmt
Read 8 tweets
1/ “When are we done experimenting?” Was a question I recently fielded. For those who understand the power of prototyping, this can be a frustrating mindset.

How can you help change the mindset of people who are more interested in the “when” than the “why”? (thread) #prodmgmt
2/ This person was anxious to get “done”. It’s not surprising that she was a project manager.

Getting “done” isn’t a bad desire. I love people who want to make progress.

But defining what “done” looks like is the issue.
3/ If done = shipped, then we have an issue. This is one of those classic causation vs correlation issues. Shipping can correlate with progress, but alone doesn’t always cause it.
Read 12 tweets
When I started teaching #prodmgmt in 2013, there was a huge need to concentrate on the user. Everything you read about the discipline was so focused on the business and generating requirements. We were lacking customer focus. /1
While companies still need a lot of work in this area, we've come a long way thanks to tireless efforts of people pushing the agendas in #leanstartup, #leanux, and customer-centricity.

But now, we've swung the pendulum the other way. /2
I see so many new product managers only focusing on what the customer asks for, frequently turning into "waiters" - they add these requests to the backlog, with no semblance of product strategy or what makes sense for the business. /3
Read 7 tweets
Great question! I worked with a #remote team as a PM and our team is all very remote these days - Spain, Kansas, Amsterdam, NYC, Croatia. Here’s my tips for #prodmgmt /1
Establish times you will be online, especially if there are different timezones. Make sure everyone knows how to reach you and when you will be available. /2
Set checkins once a day if you’re not used to working remote to make sure you can align. As you get better at aligning remotely, you can move this down to a quick slack message. /3
Read 10 tweets
One of my biggest gripes is when I hear people say “my executives just don’t get it.”

Maybe you’re not communicating it well? Maybe you’re not telling the story that’s valuable to them?

As #prodmgmt and #UX people we empathize with our customers all day. Why not our execs?
The biggest question I get asked every week is “how do I get my execs on board with doing great #prodmgmt?”

And when I say how, everyone goes “no, not like that.”

🤔 /1
It’s funny because when I first started as a consultant I used to rant about executives just not “getting it.”

And everyone cheered.

You know what? I was really bad then at getting executives to adopt good practices and listen to me.

Guess what changed? It wasn’t them. /2
Read 5 tweets
We’re all biased to use the tools we know

Which is good in one sense bc we know the tools.

But challenging...because it may not be the best approach/tool for the job.

We need to consciously counteract our bias to use the tools we know (1/3)
So #developers need to counteract their instinct to solve with building. And #designers to solve with design. And #marketers to solve with marketing. And #prodmgmt to solve with [for another tweet]. Etc.

People realize this in retrospect. Binging on @IndieHackers today... (2/3) a “t”, technical founders mentioned that they wished they had resisted the instinct to build their way out of problems.

This episode was amazing as @arvidkahl and @SimpsonDaniK strike a great balance between research, discipline, and “building”.…
Read 3 tweets
Today we ran a roadmap sim @austinfish developed at HBS with #prodmgmt students.

1st round we had everyone map out the case individually in their teams. Everyone prioritized their product first.

2nd round they collaborated w/ each other and execs. Trade-off discussions were 🔥.
Collaborating around roadmaps is such a key skill and one I see lacking when companies grow super fast.

When we start off small, we chat all the time. As soon as we get more and more teams though, we forget to align with each other. /2
Then you end up with duplicated efforts and out of sync priorities.

While you don’t want to change your roadmap too often (unless your market and business is changing) you should be reviewing all together at least once a quarter. /3
Read 5 tweets
Some great tips here from Gibson on hacking your product career:…
Neat thread by @RuthlessUx on the frameworks to tackle the most common Q is (not only a product interview) 👇

Read 5 tweets
Reflecting on the last decade in #prodmgmt.

Turning it into a blog post, but going to frame up some observations here from my own experience.

What else have you seen? We've come a long way, but we still have far to go.

2014: "I do not need Product Managers, I can run my company myself, I have the strategy."

2019: "How do I hire a CPO? I need them yesterday."

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the exec team. /2
2011: "You are crazy for joining a startup, Melissa. What are you even doing there? What is Product Management? You should have stayed at Barclays."

2019: "I'm going to go get my MBA so I can be a product manager."

Product, and product in startups, is now the hot job. /3
Read 11 tweets
Last day to get 20% off the paperback version of Escaping the Build Trap! Use code 20BUILD20 on Amazon. #prodmgmt #agile #tech

(only available US, sorry!)…
Also I just noticed this, we broke 100 ratings! And you're all making me cry with these 5 stars. Thank you from the bottom of my heart! Image
Oh hey and it's because Amazon finally included international reviews on their dot com site. YAY!

Thank you all so much for reviewing!!
Read 3 tweets
Some slides from today does talk at #DOES2019

We explored used our secret decoder key to decode MVP

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
We explored a CORRECTED version of the product model .

Shit Umbrella
PdM is Idea Generator?
PdM as context adder

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
We explored the magic tropical paradise of "product thinking" which can range from "product managers do the thinking" to "whole company as the product"

@Amplitude_HQ @DOESsummit #prodmgmt #ux #design
Read 11 tweets

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