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Short video case studies from India's fintech product leaders from Razorpay, Paytm, Groww & many more. iOS App: https://t.co/GIgLLj08rX

May 22, 2020, 6 tweets

*Quora as a Scalable Channel to Acquire Customers & Building a Strong Brand Image*
Blog coming 🔜

*these insights are from a meetup with @Tejazz89 hosted by us.

Here is a recap in 5 points.

A THREAD ⬇

1. Sort your keywords using a funnel approach. Go from generic to specific. Use these keywords in the #quora answers.

2. Choose the questions that have high ranking.
#Google and organic Quora can help in identifying these.

3. Answer questions like you are writing a draft for a blog post.

Be highly contextual and interactive. Use GIFs, images and videos to make your Quora answer stand out.

4. Know how much traffic the answers are getting by attaching UTM links to each Quora answer.

This will help in tracking leads that are coming for Quora to the website.

5. Pro tip:
•Be an early mover when answering
• See how your competitors are answering and try to be better
• Never defame your competitors or use objectionable material (spams, unrelated links)

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