3⃣ Things to keep in mind before you start your Customer discovery process

A Thread🧵 1/

Do not get trapped in Confirmation Bias:

Don’t focus only on information that supports your assumptions about your users.

Search more objectively.

Valued at $5 billion in 2002, a decade later ceased to exist, having filed for bankruptcy with over $900 million in debt.

So, what happened to Blockbuster? and what can your Startup learn from their mistakes?

A Thread🧵 1/

The Wrong Decisions:

Blockbuster had the opportunity to buy Netflix for $50 million in 2000
But they laughed at the offer saying the Startup wouldn’t live long

Little did they know

Why does No-Code Movement matter for Startups?

A Thread🧵 1/

To Be Quick:

Startups need to ideate, execute, test, iterate, and grow fast. NoCode can help them do it faster.

8⃣ Lessons from "Ogilvy on Advertising."

How you can produce Advertising that Sells

A Thread 🧵 1/

Persuasion rules will always remain the same, 1949 or 2020.

Only channels will change. Someone who knows psychology + writing will keep winning no matter what the time is.

Here are 🔟 Up and Coming Fintech Startups in India
(Alphabetical Order)

A Thread🧵 1/

@cleartax_in

Founded by @architgupta , ClearTax offers tax solutions and services to its customers.

September was full of new discoveries and learning new things about startups!

We had some amazing people over who shared their learnings with our community.

Here's a list of those startup experts to follow: On Influencing Business Decisions As A Designer:

@varghesexd - Director of Product Design @BYJUS

Here's a blog from Varghese's meetup:

blog.hellomeets.com/how-designers-…

Early-stage startups can grow much faster if they form strategic partnerships. If done right, your startup can get a profitable growth mileage that has more than just money involved.

@sj_vipin shared his learning on how they developed a partnership strategy for @instamojo

🧵 3 basic partnership models:

1. Supply Chain partnerships

Eg. delivery apps + stores

2. Channel partnerships

Eg. streaming channels + sports matches

3. Market-Tech Swap

Eg. payment platforms + MSMEs

Product Management has evolved over the years from a generalist to a specialist field.

Every stage of the product needs a different product manager who knows what step to take next for the product to succeed.

A list of 3 types of product managers and what they are good at: 1 Builder

Responsible for driving roadmap for an existing product to build ever more useful, usable, & delightful experiences to serve the needs of their users. Their superpowers include truly understanding a user segment, their pain points, proclivities, & what appeals to them.

How Tech Startups Can Compete With Giants Successfully?

@amix3k CEO and founder of @doist shared his insights on how they are competing with giants like Google, Apple, Microsoft and others.

A 🧵 on what you can do to stand out in your niche! 1/ Come up with a Go-to-Market strategy based on Network Effects

Make something for individuals, and then spread it. Allow your product to be able to be used by teams more.

How to plan your Go-To-Market Strategy for New Age Premium Consumer Products and Services?

We hosted @apurva_anand earlier this month to discuss how he created GTM strategies for 3 different product categories in 3 different markets!

🧵on what to look at when going to market: 1/ Find the Consumption Occasion for the Product

Knowing when your consumers buy the product and what they use it for, is crucial for your GTM strategy.

Define When, Where and How you want to take your product out in the market.

Shipping ideas just got easy!

With No-Code tools and a framework @felix12777 shared during a meetup!

He built @virtualmojito using 6-tool No Code tech stack, single-handedly!

A list of No Code tools you can use for growth and marketing! 🧵 For SEO and Search:

@sistrix helps how you do technical SEO using meta data and canonical links

@mangools_com to look for keywords relevant to your startup and industry-niche fast

@Moz to generate reports for SEO, your website’s domain authority and more

Spent our evening with some curious people who came for our Founders' Coffee Table Meetup.

A big shoutout to our special guest @amareshojha and @pranav_ahuja

A few takeaways from our conversation: ⬇️ On finding a business partner/ co-founder:

Pranav: More than the idea, focus on the problem. And then get people to believe in your idea to solve the problem.

'Put fundamentals and good framework together, your UX research is all set to begin.'

Our meetup with Vatsala was so lit that we HAD to write a blog about it! We've covered how @Khatabook made Indian retailers love their app!

A thread on Fundamentals of User Research: UX research is fun when you know the right way to do it.

5 focus areas to start your research the right way!

1. Have a north-star metric to guide your analysis.

It will set the priorities right for the team.

Today is a special day for us.

Few years ago, on this day, a star was born.

This star has always been there by our side. As our guide, mentor & motivator.

This star is @vishalchandra

We wish him a happy and healthy life ahead!

Few lessons we've learnt from him 🧵 1. If you ever feel you don't have a great idea for a start up. Just ask yourself-

'What do you love doing?'

When @vishalchandra asked this simple yet powerful question to @sahibasethi7, it lit a spark. Which led to the HelloMeets lit community. 🔥

Finding Remote Networking painful?

Digital networking requires the same strategies as offline networking.

Be courteous, kind and authentic.

Here are 3 obvious yet game-changing ways to do it well: 🧵 1/Say 'Thank you'

'Expressing gratitude renews ties with someone you haven’t talked with for a while, and it’s always welcome.'

People underestimate the power of gratitude and how it makes people feel after they receive your message.

We hosted @ashishdave where he shared 'A Guide For Startups To Get Well-Funded'

He shared a lot of insights on how do VCs think, what they look for and how startups can get funded.

Here is a short thread for those who need it: What do investors look for when startups pitch them?

- Large markets: Is there a potential to make a lot of money in the market your startup would enter?

- Disruption: Is your idea creating a new market? [Create a new market that's adjacent to existing market]

We interviewed 3 remote first founders to know their experience of hiring remote talent.

Here is what we learnt from: @vishalchandra
@kumartanmay
@sahibasethi7

A thread 🧵 2 things common in all the 3 people were:

1. A test that gives a sneak peek of the job and the role they are applying for

2. Keeping things informal to have a deeper connection and understanding

We don't talk about women bootstrapped founders as much as we should!

Here is a list of Boss Ladies bootstrapping their way to success- Founder of Halfway Flights @Carmen_M_A

https://twitter.com/Carmen_M_A/status/1288421647532404737

What do investors look for when you pitch your startup idea to them?

@ashishdave shared these points during his meetup with our community.

And questions you should ask yourself before reaching out to a VC.
A 🧵 1. Large markets

Is your startup idea targeting a market that is not limited in scaling revenue?

What do Product Managers and Standup Comedians share in common?

We recently came across a blog post by @KavirKaycee where he shared 3 commonalities between product management and standup comedy

A short thread 🧵 1. Build

Observing human behaviours and problems, PMs come up with insights. The same way standup comedians come up with their jokes.

Neither can you make a product in isolation, nor your standup script.

'Both have to match the expectation of the audience/users.'

To all The Office fans, who are also Product Managers.

Here are 'Five Timeless Product Management Lessons from The Office’s Michael Scott'.

Written by our PM community member.

A 🧵

#ProductManagement #TheOffice

medium.com/swlh/five-time… 1. Be a people person

As a product manager, you can't work in isolation.

'Our understanding of the concepts can act as an enabler while interacting with the people who are the masters in their domain.'