Early-stage startups can grow much faster if they form strategic partnerships. If done right, your startup can get a profitable growth mileage that has more than just money involved.
@sj_vipin shared his learning on how they developed a partnership strategy for @instamojo
🧵
3 basic partnership models:
1. Supply Chain partnerships
Eg. delivery apps + stores
2. Channel partnerships
Eg. streaming channels + sports matches
3. Market-Tech Swap
Eg. payment platforms + MSMEs
Sep 30, 2020 • 5 tweets • 3 min read
Product Management has evolved over the years from a generalist to a specialist field.
Every stage of the product needs a different product manager who knows what step to take next for the product to succeed.
A list of 3 types of product managers and what they are good at:
1 Builder
Responsible for driving roadmap for an existing product to build ever more useful, usable, & delightful experiences to serve the needs of their users. Their superpowers include truly understanding a user segment, their pain points, proclivities, & what appeals to them.
Sep 30, 2020 • 5 tweets • 2 min read
How Tech Startups Can Compete With Giants Successfully?
@amix3k CEO and founder of @doist shared his insights on how they are competing with giants like Google, Apple, Microsoft and others.
A 🧵 on what you can do to stand out in your niche!
1/ Come up with a Go-to-Market strategy based on Network Effects
Make something for individuals, and then spread it. Allow your product to be able to be used by teams more.
Sep 29, 2020 • 5 tweets • 3 min read
How to plan your Go-To-Market Strategy for New Age Premium Consumer Products and Services?
We hosted @apurva_anand earlier this month to discuss how he created GTM strategies for 3 different product categories in 3 different markets!
🧵on what to look at when going to market:
1/ Find the Consumption Occasion for the Product
Knowing when your consumers buy the product and what they use it for, is crucial for your GTM strategy.
Define When, Where and How you want to take your product out in the market.
Sep 28, 2020 • 8 tweets • 7 min read
Shipping ideas just got easy!
With No-Code tools and a framework @felix12777 shared during a meetup!
He built @virtualmojito using 6-tool No Code tech stack, single-handedly!
A list of No Code tools you can use for growth and marketing! 🧵
For SEO and Search:
@sistrix helps how you do technical SEO using meta data and canonical links
@mangools_com to look for keywords relevant to your startup and industry-niche fast
@Moz to generate reports for SEO, your website’s domain authority and more
Sep 25, 2020 • 5 tweets • 2 min read
Spent our evening with some curious people who came for our Founders' Coffee Table Meetup.