What does the future hold for health and fitness in Canada? Advanced Performance HD (@AdvPerformHD) has been working with @GoodLifeFitness to engineer innovative solutions for complex problems in the #COVID19 era. THREAD. 1/
2/ The #COVID19 pandemic has completely changed how we live, & how we perceive and experience risk. Risk is not binary but rather exists on a spectrum influenced by emotions and experiences, which ultimately drives choices & behaviour
3/ The “new normal” has compelled us rethink how we interact: We zoom, we distance, we mask. Society has been required to overhaul designs, processes, and procedures on a massive scale. How do we decide what works and what doesn’t?
4/ Moreover: How do we estimate the effect of design interventions? How can we best influence behavioural change? And are there unintended consequences in untested plans?
5/ At @AdvPerformHD we use our #simulation and design expertise to “crash test” new systems and processes to help make data-informed decisions. Our collaborative work helps to answer a key and pressing question: Does work as imagined resemble work as done?
6/ In 2020, we worked w/ @GoodLifeFitness to test their re-opening plans (goodlifefitness.com/goodlife-stand…). Engagement, reflection and adaptation are key elements of a learning organization (hbr.org/2008/03/is-you…) that we leveraged towards the creation of new & innovative solutions
7/ To do this, we employed numerous evidence-based practices & behavioural nudges to promote social norms (masks, physical distancing, hand washing) that align with public health recommendations and minimize risk
8/ We approached this as a wicked problem (): one that lacks a single unifying solution. We used multi-modal #simulation to generate deep engagement by way of testing, debriefing, feedback, revision & re-design
9/ What followed was a complex and novel exploration of how to input behavioural psychology, human factors and design engineering to build a responsible and functional fitness experience
10/ Interested in knowing more? Stay tuned for details, specifics and outcomes in Part 2 of our Fitness and Design Series #APHD
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