Joe McFarland Profile picture
Husband, father & former radio guy turned comms pro. Former #YYC noisemaker. @ABDugoutStories co-founder & podcast host.

Aug 27, 2020, 5 tweets

There is something profound happening in the #sports world right now & I hope everyone realizes it. Our worlds stood still in the aftermath of George Floyd's murder. Everyone was glued to the TV set to see what was going to happen next. #JoeRantsAgain #BlackLivesMatter

But then the world sort of went back to normal for many of us. We could turn the channel to escape the uncomfortable realities of the world & we had #sports to thank for that. No more reruns. Something live & competitive to occupy our minds with. #BlackLivesMatter

Yes, it is a profession for the athletes. But for the viewing public, it is a release. And it appears those athletes are realizing this & are saying enough is enough. No more conveniently turning a blind eye to the realities of our world. Time to wake up, fans. #BlackLivesMatter

These athletes have (for the most part) made their money. They don't care about your precious escape from reality. They want you to pay attention (which you should be). They want you to get mad (which you should be). #BlackLivesMatter

Tired of athletes not staying "in their lanes"? They're tired of their communities getting torn apart by needless violence day after day while you demand they get back to work, entertaining you. So buckle up, friends. This is just getting started. #BlackLivesMatter

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