Create a Community First.
There is power in community. Think about the power of having people ready to embrace a new product or use their collective voices on behalf of your organization.
A community can be that place, and it may even create micro-influencers willing to share their enthusiasm giving your brand or product an even broader reach.
An active community can foster loyalty, provide authentic voices to your product or service, or create loyal fans. It could uncover ideas, new solutions, and expand your reach.
What are some tips to create a successful community?
What’s the mission? What problems are you solving for? That’s step one. Articulate the mission and goal. Be willing to invest in the good of the community or it may just fail.
Connect People. Create a space where they can chat, share tips, or learn. It’s got to be fun, interesting, and a relevant, valuable place to hang out. It could be a Facebook group, your site, or a unique space to gather.
Make it inclusive and easy to join. Recognize contributors.
Let the community drive some of the content. Involve them. They might start making and sharing content for you.
Are you in a community that adds value to your life?
#socialmediamarketing #communitybuilding
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