Thanks to #MartinPeers and @Jessicalessin for their original contribution of this article
@Apple Gets into new ServiceS
#Apple unveiled its latest foray into the subscription business with a new fitness service that will begin offering studio-style workouts later this year
You might think it would worry @onepeloton #peloton whose business has lately been thriving, particularly as the new service, #Fitness+, will be included in a new discounted bundle of Apple services.
Most of Apple’s other entertainment-style subscription services unveiled so far have been not to put too fine a point on it—flops.
#AppleTV+ and #Applenews+ has seen little success
#Arcade has been total disappointment
Its only entertainment subscription service that has had any success is #AppleMusic
The basic bundle combines music, video streaming and gaming, along with #iCloud storage, for $14.95 a month.
The bundle has been aggressively priced
Unless you want all three of the entertainment options, that’s hardly a bargain (music is $9.99 and video is $4.99 as standalone options)
If Apple had succeeded in making more of these offerings competitive, then the threat they and the bundle pose to rivals would be more real.
It’s possible over time that Apple will improve the services and undercut rivals in each of the categories more seriously. But for now, Apple is only proving that for some products or services, a specialist is the better choice
iPad Air (2020), iPad 8th Gen, Apple Watch SE, Series 6 Launched: Highlights
#AppleEvent #applewatchseries6
#iPad
gadgets.ndtv.com/wearables/news…
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