Today we experienced a thought-provoking conversation between @tiktok_us' @katienyc and Adweek’s @Griner as they discuss transforming storytelling and brand and consumer relationship. Highlights here: #Brandweek
On skippable ads and the frequency with which they're skipped: "If we're skipping the very work within our own industry, why can we really expect people to care?" @tiktok_us @katienyc #Brandweek
"With new media, new containers have complicated things for marketers, and we've shifted to focus on the container and not the content—and I don't think it should be that way." @tiktok_us' @katienyc #Brandweek
Don't make ads, make TikToks: "The opportunity for marketers is the same as it is for people. Think about what you create, the stories you tell as a reflection of the stories the community tells." @tiktok_us' @katienyc #Brandweek
"The expectations for people and how they connect together has changed—people want realness and sincerity, even from brands." @tiktok_us' @katienyc #Brandweek
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