Discover and read the best of Twitter Threads about #Brandweek
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RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @JasonLynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22 
Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.
— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
It’s growing in the US—it has doubled in the last decade and grown faster than major league baseball and pro football.
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— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
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— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝
RECAP |💡 @Whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22
Creators are not an agency. They’re humans, creatives, bringing their own personalities.
How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.
— @Logitech's Chelsea Simms #Brandweek 🏝
How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.
— @Logitech's Chelsea Simms #Brandweek 🏝
On pay disparity for diverse creators: More than double the number of white creators make over $100K than creators of color.
— @Logitech's Chelsea Simms #Brandweek 🏝
— @Logitech's Chelsea Simms #Brandweek 🏝
RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22
Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).
The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝
"With a 100-year-old brand, we have multiple generations of an audience to reach. I’m passionate around the idea that we really need to reach the audience where they are."
— @Globies' Keith Dawkins #Brandweek 🏝
— @Globies' Keith Dawkins #Brandweek 🏝
🧳 @Away's Laura Willensky talks with Adweek's @LisaLacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22
As the brand matures, fun creative continued the relevancy of the conversation.
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl
@Away #Brandweek 🏝
For example, this campaign that evoked Skymall catalogs of yore showing ways to use Away products at home. adweek.it/3dgXUvl
@Away #Brandweek 🏝
Next, @WeatherChannel and @IBMWatson Ads' @RandiStipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22
Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.
— @WeatherChannel's @RandiStipes #Brandweek 🏝
— @WeatherChannel's @RandiStipes #Brandweek 🏝
A Power Play for the Weather Channel:
Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.
— @WeatherChannel's @RandiStipes #Brandweek 🏝
Relevancy: Show that weather is relevant to every part of the day.
Influence: Conveying our role in their lives and influencing decisions.
Humanity: Doing the right thing by other human beings.
— @WeatherChannel's @RandiStipes #Brandweek 🏝
🏨 @Marriott's Brian Povinelli talked with Adweek's @annmarinovich about how the brand overcame pandemic-induced challenges by initiating an innovative product and marketing evolution. #Brandweek 🏝 adweek.it/Brandweek22
With its vacation property range, Homes & Villas: “We’re not trying to be Airbnb—we’re trying to offer a very curated range of homes and villas that are an extension of what our customers want.”
@Marriott's Brian Povinelli #Brandweek 🏝
@Marriott's Brian Povinelli #Brandweek 🏝
Marriott is also introducing more luxury offerings including more all inclusive options and partnerships with Uber to let guests “eat, ride, and stay your way to vacay,” and to promote the range, it has stepped into the creator economy.
@Marriott's Brian Povinelli #Brandweek 🏝
@Marriott's Brian Povinelli #Brandweek 🏝
Next up, @SASsoftware's @JennChase talks about the company's role in the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. #Brandweek 🏝 adweek.it/Brandweek22
Doing good (with data) is good for…
Literacy
Employees
The world
— @SASsoftware's @JennChase #Brandweek 🏝
Literacy
Employees
The world
— @SASsoftware's @JennChase #Brandweek 🏝
Principles of SAS’ “Data for Good” goals:
Listen: Listen with empathy and all the tools at your disposal.
Team: Team with customers and partners who have a shared vision.
Grow with purpose: You can grow AND do good at the same time.
— @SASsoftware's @JennChase #Brandweek 🏝
Listen: Listen with empathy and all the tools at your disposal.
Team: Team with customers and partners who have a shared vision.
Grow with purpose: You can grow AND do good at the same time.
— @SASsoftware's @JennChase #Brandweek 🏝
🥕 @laurajonesSF, CMO of @Instacart, joins Adweek's @hiebertpaul to share how the brand's offerings are expanding through inspiring product experiences, how investing in a brand identity refresh can reach new audiences and more. #Brandweek 🏝 adweek.it/Brandweek22
Who doesn’t like a carrot? The company’s rebrand was meant to be more dynamic and add more motion to convey its shift to a more tech-centric platform and “encode the brand framework in the logo itself.”
— @Instacart's @laurajonesSF #Brandweek 🏝
— @Instacart's @laurajonesSF #Brandweek 🏝
Instacart’s visuals “make this a brand that makes it resonate emotionally and sparks a craving: a literal craving for a popsicle or an emotional craving to be doing what the person in the images/videos are doing."
— @Instacart's @laurajonesSF #Brandweek 🏝
— @Instacart's @laurajonesSF #Brandweek 🏝
🏝 #Brandweek continues! Today is all about The Next-Gen Marketers—the ones who are reaching digital natives and transcending social platforms with stories that inspire.
It's not too late to join us—register now to experience this week virtually: adweek.it/Brandweek22
It's not too late to join us—register now to experience this week virtually: adweek.it/Brandweek22
👀 On the main stage today, hear from:
@Globies
@Whalar
@NBCUniversal
@Away
@Instacart
@Marriott
@SASsoftware
@WeatherChannel and @IBMWatson Ads
… and more!
@Globies
@Whalar
@NBCUniversal
@Away
@Instacart
@Marriott
@SASsoftware
@WeatherChannel and @IBMWatson Ads
… and more!
Thanks to our #Brandweek partners:
@Salesforce, @TheCMOclub, @AnalyticGlobal, @cartdotcom, @GroupBlack_Co, @IBMWatson Advertising, @Permutive, @RiotGames, @SASsoftware, @Snap, @wearebigvillage, @brave, @newengen, @Nielsen, @TheTradeDesk, @MavrckCo, @Vericast, @veritoneinc…
@Salesforce, @TheCMOclub, @AnalyticGlobal, @cartdotcom, @GroupBlack_Co, @IBMWatson Advertising, @Permutive, @RiotGames, @SASsoftware, @Snap, @wearebigvillage, @brave, @newengen, @Nielsen, @TheTradeDesk, @MavrckCo, @Vericast, @veritoneinc…
Next, @TheTradeDesk's Marion Hargett and @Ally's @goKHow discuss how Ally used CTV to expand its customer base, and how you can do the same and much more.
#Brandweek 🏝 adweek.it/Brandweek22
#Brandweek 🏝 adweek.it/Brandweek22
For every dollar we spend on men’s sports we pledged to spend an equal amount on women’s sports.
@Ally's @goKHow #Brandweek 🏝
@Ally's @goKHow #Brandweek 🏝
More TV viewers today are using streaming services than watching cable (87 million versus 68.5 million).
@Ally's @goKHow #Brandweek 🏝
@Ally's @goKHow #Brandweek 🏝
In conversation with Adweek's Juliette Morris, @PPFA and @PPact's @MelanieRNewman explores how Planned Parenthood has grown its presence, and integrated marketing, communications, digital outreach and more to reach people and initiate action.
#Brandweek
#Brandweek
We had been planning for [Roe] to be overturned since Brett Kavanaugh was appointed and certainly since Ruth Bader Ginsburg passed. What came as a surprise was the leaked draft—but we were able to turn on a dime because we were already prepared.
@PPFA @MelanieRNewman #Brandweek
@PPFA @MelanieRNewman #Brandweek
In the next days:
"For our patients, we wanted them to know that we weren’t going anywhere, that we were still there for them.
For our supporters, we wanted to harness that anger to make a difference."
@PPFA @MelanieRNewman #Brandweek
"For our patients, we wanted them to know that we weren’t going anywhere, that we were still there for them.
For our supporters, we wanted to harness that anger to make a difference."
@PPFA @MelanieRNewman #Brandweek
✍️ MASTERCLASS | Shaping a Multicultural Marketing Strategy
Learn from…
@Univision's Leslie Koch
@JNJNews' Manoj K. Raghunandanan
@MolsonCoors' Sofia Colucci
#Brandweek 🏝 adweek.it/Brandweek22
Learn from…
@Univision's Leslie Koch
@JNJNews' Manoj K. Raghunandanan
@MolsonCoors' Sofia Colucci
#Brandweek 🏝 adweek.it/Brandweek22
• Black buying power has risen to an estimated $1.54 trillion in 2022
• By 2020, Hispanic consumers buying power had risen to $1.9 trillion, an increase of 87% since 2010.
• 66% of Americans buy brands that reflect their personal values.
— @JNJNews' Manoj K. Raghunandanan
• By 2020, Hispanic consumers buying power had risen to $1.9 trillion, an increase of 87% since 2010.
• 66% of Americans buy brands that reflect their personal values.
— @JNJNews' Manoj K. Raghunandanan
• 100% of Gen Z US population growth is driven by Hispanics.
• “Crossover success doesn’t mean having to give up your language.”
• 82% of US Hispanics speak Spanish
• On average, Hispanics spend 27% more time on social media v non-Hispanics.
— @Univision's Leslie Koch
• “Crossover success doesn’t mean having to give up your language.”
• 82% of US Hispanics speak Spanish
• On average, Hispanics spend 27% more time on social media v non-Hispanics.
— @Univision's Leslie Koch
✍️ MASTERCLASS | Personalization at Scale
Learn from…
@CP_News' Diana Haussling
@BespokePost's Steve Szaronos
@TruistNews' Mariela Ure
#Brandweek 🏝 adweek.it/Brandweek22
Learn from…
@CP_News' Diana Haussling
@BespokePost's Steve Szaronos
@TruistNews' Mariela Ure
#Brandweek 🏝 adweek.it/Brandweek22
• Personalization is a journey.
• Be consumer-first in everything you do. They’re your boss.
• Build an organization with a growth mindset and diversity that allows you to engage with consumers in an authentic way.
— @CP_News' Diana Haussling
• Be consumer-first in everything you do. They’re your boss.
• Build an organization with a growth mindset and diversity that allows you to engage with consumers in an authentic way.
— @CP_News' Diana Haussling
• Personalization program components: Data foundation, Decisioning, Design, Distribution
• Strategic shifts: Move from traditional marketing campaigns to personalized conversations with consumers.
— @TruistNews' Mariela Ure
• Strategic shifts: Move from traditional marketing campaigns to personalized conversations with consumers.
— @TruistNews' Mariela Ure
✍️ MASTERCLASS | Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty
Learn from…
@AnalyticGlobal's Maggie Merklin
@PiedmontHealth's Douwe Bergsma
@Gannett's Shivanku Misra
#Brandweek 🏝 adweek.it/Brandweek22
Learn from…
@AnalyticGlobal's Maggie Merklin
@PiedmontHealth's Douwe Bergsma
@Gannett's Shivanku Misra
#Brandweek 🏝 adweek.it/Brandweek22
Most important drivers of advertising effectiveness during economic uncertainty:
Amount of media investment: 60% of brands that increase during times of recession see higher ROI
Quality of creative: You can’t undervalue creative brand messaging.
— @AnalyticGlobal #Brandweek
Amount of media investment: 60% of brands that increase during times of recession see higher ROI
Quality of creative: You can’t undervalue creative brand messaging.
— @AnalyticGlobal #Brandweek
Make analytics THE best tool to help businesses thrive in ambiguity.
Embrace the five Ts and apply analytics to carry them forward:
• Transparency
• Trust
• Timeliness
• Testing
• Tangibility
— @Gannett's Shivanku Misra #Brandweek 🏝
Embrace the five Ts and apply analytics to carry them forward:
• Transparency
• Trust
• Timeliness
• Testing
• Tangibility
— @Gannett's Shivanku Misra #Brandweek 🏝
✍️ MASTERCLASS | Curating Responsible Customer Experiences
Learn from…
@SASsoftware's @RealRegT
@DrinkHealthAde's Charlotte Mostaed
@orlandomagic's @jayriola
#Brandweek 🏝 adweek.it/Brandweek22
Learn from…
@SASsoftware's @RealRegT
@DrinkHealthAde's Charlotte Mostaed
@orlandomagic's @jayriola
#Brandweek 🏝 adweek.it/Brandweek22
On leadership: Responsible innovation translates to a duty to care. What do you care about?
— @SASsoftware's @RealRegT #Brandweek 🏝
— @SASsoftware's @RealRegT #Brandweek 🏝
On accountability and transparency: Can we open up the box and allow people to see the criteria that was used to make decisions?
— @SASsoftware's @RealRegT #Brandweek 🏝
— @SASsoftware's @RealRegT #Brandweek 🏝
What does it take to go from NFL linebacker to top marketer? @Gatorade's @KalenBThornton talks with @ShannonL_Miller about his journey and Gatorade’s work to empower young athletes and make the sports world more equitable and inclusive. #Brandweek 🏝adweek.it/Brandweek22
Always be learning, always be focusing on your craft. For me that’s been both in sport and now in the sport of marketing.
— @Gatorade's @KalenBThornton #Brandweek 🏝
— @Gatorade's @KalenBThornton #Brandweek 🏝
Gatorade’s “purpose is around equity in sport, not just because it benefits us as a brand but because… in the words of Nelson Mandela, ‘Sport has the power to change the world.’”
— @Gatorade's @KalenBThornton #Brandweek 🏝
— @Gatorade's @KalenBThornton #Brandweek 🏝
🛒 @cartdotcom's Mackenzie Knapp explained how connected data coupled with machine learning can deliver actionable insights to help businesses increase margins, boost ROAS, and optimize inventory costs. #Brandweek 🏝 adweek.it/Brandweek22
For most retailers @cartdotcom works with, 30% of their working capital is wasted in excess inventory; 15% of promotional campaigns are impacted by out-of-stock.
— @cartdotcom's Mackenzie Knapp #Brandweek 🏝
— @cartdotcom's Mackenzie Knapp #Brandweek 🏝
On the main stage, @GroupBlack_Co's @travismontaque and @OmnicomMediaGrp's Michael Roca discussed how brands can amplify the voices of Black creatives through means that are not only effective and educational but equitable for all involved. #Brandweek 🏝 adweek.it/Brandweek22
There are currently 50 million creators, a number that’s projected to grow to 400 million by 2025.
@GroupBlack_Co's @travismontaque #Brandweek 🏝
@GroupBlack_Co's @travismontaque #Brandweek 🏝
Creators are the new startup. They’re the culture makers who are moving the industry forward every day.
— @GroupBlack_Co's @travismontaque #Brandweek 🏝
— @GroupBlack_Co's @travismontaque #Brandweek 🏝
With economic turmoil, marketing budgets are at risk as brands are forced to economize. @AnalyticGlobal's Nancy Smith will share ROI Genome intelligence to support brands with insights and strategies not only to survive, but thrive.
#Brandweek 🏝 adweek.it/Brandweek22
#Brandweek 🏝 adweek.it/Brandweek22
Brand messaging outperforms performance messaging 80% of the time.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
Video formats tend to be higher performing than other media when considering long-term impacts. But layering for synergies across media is critical for improving the return per dollar spent.
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
— @AnalyticGlobal's Nancy Smith #Brandweek 🏝
First up today, @Hyundai's @angelamzepeda will share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility. #Brandweek 🏝 adweek.it/Brandweek22
Angela walks us through the history of Hyundai and how it has evolved since its post-Korean War founding to set the stage for its marketing future.
— @Hyundai's @angelamzepeda #Brandweek 🏝
— @Hyundai's @angelamzepeda #Brandweek 🏝
"A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." — Angela quotes Disney’s Michael Eisner
— @Hyundai's @angelamzepeda #Brandweek 🏝
— @Hyundai's @angelamzepeda #Brandweek 🏝
🏝 #Brandweek continues today! Day 2 is dedicated to The Agile Thinkers: Marketers who meet audiences in the moment through relentless curiosity and vigilance in identifying new trends and creative opportunities.
It's not too late—register now to experience this week virtually.
It's not too late—register now to experience this week virtually.
On the main stage today, hear from:
• @Hyundai
• @GroupBlack_Co
• @Gatorade
• @MolsonCoors
• @JNJNews
… plus a critical and thought-provoking conversation with @PPFA's @alexismcgill.
• @Hyundai
• @GroupBlack_Co
• @Gatorade
• @MolsonCoors
• @JNJNews
… plus a critical and thought-provoking conversation with @PPFA's @alexismcgill.
Many thanks to our #Brandweek partners:
@salesforce, @TheCMOclub, @AnalyticGlobal, @cartdotcom, @GroupBlack_Co, @IBMWatson Advertising, @Permutive, @riotgames, @SASsoftware, @Snap, @wearebigvillage, @brave, @newengen, @nielsen, @TheTradeDesk, @MavrckCo, @Vericast, @veritoneinc…
@salesforce, @TheCMOclub, @AnalyticGlobal, @cartdotcom, @GroupBlack_Co, @IBMWatson Advertising, @Permutive, @riotgames, @SASsoftware, @Snap, @wearebigvillage, @brave, @newengen, @nielsen, @TheTradeDesk, @MavrckCo, @Vericast, @veritoneinc…
It's time! 🤩 @Pharrell takes the stage with Adweek's @ShannonL_Miller to discuss his personal and professional accomplishments and how his own brand development process keeps him excited and inspired. #Brandweek 🏝 adweek.it/Brandweek22
Music has always been the skeleton key that has opened up every door to me. I’ve always remained loyal to music.
— @Pharrell #Brandweek 🏝
— @Pharrell #Brandweek 🏝
✍️ MASTERCLASS | Augmentality shift: ARe you meeting Gen Z’s expectations? We learned from…
• @AEO's Ashley Schapiro
• @Snap's @mishkin
• @AvosFromMexico's Kelly Burke
#Brandweek 🏝 adweek.it/Brandweek22"
• @AEO's Ashley Schapiro
• @Snap's @mishkin
• @AvosFromMexico's Kelly Burke
#Brandweek 🏝 adweek.it/Brandweek22"
“Gen Z wants more immersive, engaging & interactive ways to shop.”
— @AEO's Ashley Schapiro #Brandweek 🏝
— @AEO's Ashley Schapiro #Brandweek 🏝
“AR allows brands to connect with their customers on a closer level than ever before.”
— @AEO's Ashley Schapiro #Brandweek 🏝
— @AEO's Ashley Schapiro #Brandweek 🏝
Next up, @Chobani's Meredith Madden discusses the brand’s transition in identity from a yogurt brand to a modern food company through audience-first marketing strategies—and its adventures in the metaverse. #Brandweek 🏝 adweek.it/Brandweek22
Process does not mean boring and uninspired, figure out how to slow down to move fast.
— @Chobani's Meredith Madden #Brandweek 🏝
— @Chobani's Meredith Madden #Brandweek 🏝
Know your audience (and your desired audience) and channel your inner Little Mermaid.
— @Chobani's Meredith Madden #Brandweek 🏝
— @Chobani's Meredith Madden #Brandweek 🏝
