RECAP | ⚽️ @NBCUTelemundo 's Mónica Gil and Adweek's @JasonLynch talked about brand-new research from the network on soccer, Hispanic viewers and the impact of language on viewing behaviors. #Brandweek 🏝 adweek.it/Brandweek22 Soccer is the biggest sporting event in the world. 5 billion people will watch the World Cup this november.

— @NBCUTelemundo 's Mónica Gil #Brandweek 🏝

🇺🇦 BIG NEWS: Adweek's special Ukraine issue won two awards in the Eddies & Ozzies this year!

Special thanks to the brave Ukrainian editorial team who assembled this issue: Hanna Rudenko, @DashaAndriu and Sofiia Pylypiuk. adweek.it/3S60ao4 This issue, led by our guest editor in chief is packed with insightful essays, interviews and articles about Ukraine’s captivatingly complex past, its bold modern culture and the hopes its people still carry for tomorrow.

RECAP |💡 @Whalar's @JamieCentral talked to @Logitech for Creators' Chelsea Simms about the launch of the Creator Academy and their commitment to empowering and educating the next generation of diverse creators. #Brandweek 🏝 adweek.it/Brandweek22 Creators are not an agency. They’re humans, creatives, bringing their own personalities.

How do you get started? Start building a relationship. Don’t overhaul your marketing department. These are real people and real relationships.

— @Logitech's Chelsea Simms #Brandweek 🏝

RECAP | 🏀 @Globies' Keith Dawkins joins Brandweek to share how bolstering the brand through new marketing and consumer products is set to expand the Globetrotters iconic name globally. #Brandweek 🏝 adweek.it/Brandweek22 Related news: The @Globies announced their return to network TV for the first time in more than 40 years in an exclusive partnership with Hearst Media Production Group (HMPG).

The result? The show Harlem Globetrotters: Play it Forward. #Brandweek 🏝

🧳 @Away's Laura Willensky talks with Adweek's @LisaLacy to learn how the brand has sustained excitement for travel during the pandemic, adapted their customer engagement and product development strategy, and kept a pulse on what's next. #Brandweek 🏝 adweek.it/Brandweek22 We like to think of ourselves as a travel brand, not a luggage brand.

@Away #Brandweek 🏝

Next, @WeatherChannel and @IBMWatson Ads' @RandiStipes gives a rare look under the umbrella ☔️ of how The Weather Channel has become one of the most trusted, relied upon and even addictive brands in the U.S. #Brandweek 🏝 adweek.it/Brandweek22 Being the most accurate forecaster is not easy—it’s an important distinction. It’s also table stakes for our brand. To step further, we have to go for the Power Play.

— @WeatherChannel's @RandiStipes #Brandweek 🏝

🏨 @Marriott's Brian Povinelli talked with Adweek's @annmarinovich about how the brand overcame pandemic-induced challenges by initiating an innovative product and marketing evolution. #Brandweek 🏝 adweek.it/Brandweek22 With its vacation property range, Homes & Villas: “We’re not trying to be Airbnb—we’re trying to offer a very curated range of homes and villas that are an extension of what our customers want.”

@Marriott's Brian Povinelli #Brandweek 🏝

Next up, @SASsoftware's @JennChase talks about the company's role in the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. #Brandweek 🏝 adweek.it/Brandweek22 Doing good (with data) is good for…

Literacy
Employees
The world

— @SASsoftware's @JennChase #Brandweek 🏝

🥕 @laurajonesSF, CMO of @Instacart, joins Adweek's @hiebertpaul to share how the brand's offerings are expanding through inspiring product experiences, how investing in a brand identity refresh can reach new audiences and more. #Brandweek 🏝 adweek.it/Brandweek22 Who doesn’t like a carrot? The company’s rebrand was meant to be more dynamic and add more motion to convey its shift to a more tech-centric platform and “encode the brand framework in the logo itself.”

— @Instacart's @laurajonesSF #Brandweek 🏝

🏝 #Brandweek continues! Today is all about The Next-Gen Marketers—the ones who are reaching digital natives and transcending social platforms with stories that inspire.

It's not too late to join us—register now to experience this week virtually: adweek.it/Brandweek22 👀 On the main stage today, hear from:

@Globies
@Whalar
@NBCUniversal
@Away
@Instacart
@Marriott
@SASsoftware
@WeatherChannel and @IBMWatson Ads

… and more!

Next, @TheTradeDesk's Marion Hargett and @Ally's @goKHow discuss how Ally used CTV to expand its customer base, and how you can do the same and much more.

#Brandweek 🏝 adweek.it/Brandweek22 For every dollar we spend on men’s sports we pledged to spend an equal amount on women’s sports.

@Ally's @goKHow #Brandweek 🏝

In conversation with Adweek's Juliette Morris, @PPFA and @PPact's @MelanieRNewman explores how Planned Parenthood has grown its presence, and integrated marketing, communications, digital outreach and more to reach people and initiate action.

#Brandweek We had been planning for [Roe] to be overturned since Brett Kavanaugh was appointed and certainly since Ruth Bader Ginsburg passed. What came as a surprise was the leaked draft—but we were able to turn on a dime because we were already prepared.

@PPFA @MelanieRNewman #Brandweek

✍️ MASTERCLASS | Shaping a Multicultural Marketing Strategy

Learn from…

@Univision's Leslie Koch
@JNJNews' Manoj K. Raghunandanan
@MolsonCoors' Sofia Colucci

#Brandweek 🏝 adweek.it/Brandweek22 • Black buying power has risen to an estimated $1.54 trillion in 2022

• By 2020, Hispanic consumers buying power had risen to $1.9 trillion, an increase of 87% since 2010.

• 66% of Americans buy brands that reflect their personal values.

— @JNJNews' Manoj K. Raghunandanan

✍️ MASTERCLASS | Personalization at Scale

Learn from…

@CP_News' Diana Haussling
@BespokePost's Steve Szaronos
@TruistNews' Mariela Ure

#Brandweek 🏝 adweek.it/Brandweek22 • Personalization is a journey.

• Be consumer-first in everything you do. They’re your boss.

• Build an organization with a growth mindset and diversity that allows you to engage with consumers in an authentic way.

— @CP_News' Diana Haussling

✍️ MASTERCLASS | Don’t React, Adapt: How Analytics Can Help Organizations Thrive Amid Uncertainty

Learn from…

@AnalyticGlobal's Maggie Merklin
@PiedmontHealth's Douwe Bergsma
@Gannett's Shivanku Misra

#Brandweek 🏝 adweek.it/Brandweek22 Most important drivers of advertising effectiveness during economic uncertainty:

Amount of media investment: 60% of brands that increase during times of recession see higher ROI

Quality of creative: You can’t undervalue creative brand messaging.

— @AnalyticGlobal #Brandweek

✍️ MASTERCLASS | Curating Responsible Customer Experiences

Learn from…

@SASsoftware's @RealRegT
@DrinkHealthAde's Charlotte Mostaed
@orlandomagic's @jayriola

#Brandweek 🏝 adweek.it/Brandweek22 On leadership: Responsible innovation translates to a duty to care. What do you care about?

— @SASsoftware's @RealRegT #Brandweek 🏝

What does it take to go from NFL linebacker to top marketer? @Gatorade's @KalenBThornton talks with @ShannonL_Miller about his journey and Gatorade’s work to empower young athletes and make the sports world more equitable and inclusive. #Brandweek 🏝adweek.it/Brandweek22 Always be learning, always be focusing on your craft. For me that’s been both in sport and now in the sport of marketing.

— @Gatorade's @KalenBThornton #Brandweek 🏝

🛒 @cartdotcom's Mackenzie Knapp explained how connected data coupled with machine learning can deliver actionable insights to help businesses increase margins, boost ROAS, and optimize inventory costs. #Brandweek 🏝 adweek.it/Brandweek22 “Know your data.”

— @cartdotcom's Mackenzie Knapp #Brandweek 🏝

On the main stage, @GroupBlack_Co's @travismontaque and @OmnicomMediaGrp's Michael Roca discussed how brands can amplify the voices of Black creatives through means that are not only effective and educational but equitable for all involved. #Brandweek 🏝 adweek.it/Brandweek22 There are currently 50 million creators, a number that’s projected to grow to 400 million by 2025.

@GroupBlack_Co's @travismontaque #Brandweek 🏝

With economic turmoil, marketing budgets are at risk as brands are forced to economize. @AnalyticGlobal's Nancy Smith will share ROI Genome intelligence to support brands with insights and strategies not only to survive, but thrive.

#Brandweek 🏝 adweek.it/Brandweek22 Brand messaging outperforms performance messaging 80% of the time.

— @AnalyticGlobal's Nancy Smith #Brandweek 🏝

First up today, @Hyundai's @angelamzepeda will share the process the brand has undertaken to emphasize the emotional benefits of moving beyond Hyundai’s past challenger mindset and becoming a leader in the next era of mobility. #Brandweek 🏝 adweek.it/Brandweek22 Angela walks us through the history of Hyundai and how it has evolved since its post-Korean War founding to set the stage for its marketing future.

— @Hyundai's @angelamzepeda #Brandweek 🏝