Thread by @rishikulkarni

The six-pack product management.

All products start by asking questions.

But every great product team asks these two questions that Steve Jobs did at Apple.
1.What incredible benefits can we give to the customer?
2.Where can we take the customer?

#product
@TweetSamG

Product-culture is a system of product management that is focused on addressing two questions. It’s a process of discovery and conversation with the market.

Here is six-pack of product-culture way of doing things. Some are easier to iterate others are harder to iterate aspects.

UX-Metrics-Target Persona are the most visible part of the product. Tons of experimentation, discovery and iteration happens on these aspects of product.

The North Star guiding these iterations is “Where can we take the customer?”
i.e.
A. Who is this target customer?
B. What transformation are we trying to bring to this customer? (The true metric of Customer success)

Target customer for Salesforce is/was the sales team. By building a holistic view inside a CRM, sales team are transformed from running a transaction based sales to a longer term relationship based business.

What is the product?
What job is it trying to get done?
Who is this product for?
Who would pay for it? Are the questions that get addressed by UX-Metrics-Persona.

The Why-Team-Timing are the hard to iterate aspects of product management. They are “invisible” in ways that you don’t get to observe it in a product or a blog. It’s embedded in the culture of the team. They are the behind the scenes of the product.

Why this kind of customer?
Why is now a good time to transform this customer?
How do we build and ship this product?
When do we ship this product & features?
How much would this customer value $$$ our product ? Are the kind of questions that get addressed by Why-Team-Timing.

The North Star guiding these iterations is “How big of an impact your product has on your customer?”

i.e.
A. Your customer is able to make a dent in the universe.
B. Your product is getting adopted and your product is valued in terms of $

When we ship a product, we ship our culture too. A culture is what gets built around the product while discovering the answers to the questions Steve Jobs asked at Apple. A product is what the culture produces when they fanatically focus on their customer.