1/ #Tesla has a European market share of 16% that's falling. At the same time, Norwegian market share is less than half, 7%.
2/ Norway is the only developed BEV market in the world, with ~50% of new cars sold being BEVs. What could the reason be for such a significant difference?
3/ Norway used to be Tesla's #2 (since inception) then #3 (until 2018) worldwide market after the US, thanks to the subsidies (taxes, bus lane use, free parking, other perks).
#Tesla sales fell in NO, ex initial M3 deliveries.
Even 18Q3/4 were better, when no M3 was there.
4/ Tesla has opened lots of service centers in Norway recently, so it's not service wait times.
Maybe Norwegians are simply poor in Europe? Mwhahaha, they are. If compared only to Luxembourg.
5/ Tesla doesn't ship enough cars? Why wouldn't they? That's been the narrative since 19Q1, the introduction of Model 3.
6/ The answer is easy. Norway is the only mature BEV market, therefore all OEMs that have a BEV offering are competing there. No other market can say the same.
When Tesla is alone, it can capture a nice niche. If there is competition, it's over for #Tesla.
7/ h/t @markbspiegel and @EconomicManBlog for mocking me to put together the European market share chart, @AlexT18503601 for pointing out the market share difference and @TESLAcharts for the inspiration.
8/ Source for market share data: official EU figures and my estimates.
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