Thread by @helloitsolly

.@basecamp has an amazing landing page hero.

Most critically they don't just define the buyer's problem. They use emotional language to AGITATE the visitor and increase the desire to solve it.

Plus a few other nice ideas I've annotated.

.@Sleeknotecom use humour and a human touch on their landing page, and address the visitor's biggest objection in their subheading.

If you want me to review a SaaS landing page, mention them below ⬇️⬇️

.@charlierward's @weekendclubHQ landing page demonstrates how one great screen grab can SHOW not TELL the user what your startup does.

Also of note: benefits language, a simple sign up form, and signposting of what to expect on submitting.

@charlierward @weekendclubHQ Us Vs Them

@typeform tell you how it is. Other form tools are boring. Theirs will make you and your visitors happy.

Their form builder is also really simple - which they don't need to tell you, as their landing page animation *shows* you.

I LOVE the @buymeacoffee landing page Hero.

They break a lot of established landing page conversion techniques, but confident copywriting and great positioning mean it's an unforgettable page.

Check it out.

Make bold claims, if you can back them up

@Wise claim to be cheap and fast. I'd normally advise you to steer away from these types of claims, but Wise can back them up.

With stats, a calculator and over 10,000,000 customers.

@Wise Accreditations are important to generate trust with your visitor. If you are accredited by respected organisations include that in your landing page, like @sogoodlord.

Unusually they have 3 CTAs but the purpose is clear. Qualify the visitor and direct them to relevant info.

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.@ManyRequests teardown.

Here's some of the changes I'd test to drive an increase in visitor conversion.

Evoke the pain, add social proof, illustrate the problem / solution.

Social proof helps increase your visitors' desire to convert. @livestormapp have customer logos, reviews and quantified customer numbers all on their landing page.

LOVE THIS from @popdotwork.

Expense framed against the risk of doing nothing.

Here's what else I loved on their landing page pricing section.

Can you communicate your product's before and after, like Kitchen app? Illustration is a great way to do so.