What is woke?
The term gets thrown around a lot, but what do Britons actually think it means?
As with most such terms, most people don't know (59%, including 30% who've never heard it used). And people are imposing very different meanings on the term...
yougov.co.uk/topics/politic…
Are you woke?
Among all Britons
Yes – 12%
No – 23%
Don’t know what woke means – 59%
Among those who say they understand the term woke
Yes – 29%
No – 56%
yougov.co.uk/topics/politic…
Is being woke a good or bad thing?
All Britons
Good – 11%
Bad – 15%
Neither – 14%
Don’t know what woke means – 59%
Among those who say they understand the term woke
Good – 26%
Bad – 37%
Neither – 33%
yougov.co.uk/topics/politic…
Who is woke? According to people who say they understand the term:
Jeremy Corbyn – 34%
Joe Biden – 22%
Keir Starmer – 17%
Boris Johnson – 2%
BBC – 34%
Guardian – 34%
Times – 7%
Daily Mail – 6%
yougov.co.uk/topics/politic…
What is woke? According to people who say they understand the term...
Removing statues – 60%
Supporting BLM – 56%
Supporting trans equality – 52%
Being politically correct – 46%
Support gay equality – 43%
No-platforming – 41%
Anti-British Empire – 40%
yougov.co.uk/topics/politic…
...BUT, what people say is woke differs depending on their own 'wokeness'
Most woke people say: supporting social equality, tougher action on climate change
Most not-woke people say: political correctness, no-platforming, anti-British Empire, the BBC
yougov.co.uk/topics/politic…
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