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YouGov Profile picture
@YouGov
May 18, 2021 • 6 tweets • 4 min read • Read on X
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What is woke?

The term gets thrown around a lot, but what do Britons actually think it means?

As with most such terms, most people don't know (59%, including 30% who've never heard it used). And people are imposing very different meanings on the term...

yougov.co.uk/topics/politic…
Are you woke?

Among all Britons
Yes – 12%
No – 23%
Don’t know what woke means – 59%

Among those who say they understand the term woke
Yes – 29%
No – 56%

yougov.co.uk/topics/politic…
Is being woke a good or bad thing?

All Britons
Good – 11%
Bad – 15%
Neither – 14%
Don’t know what woke means – 59%

Among those who say they understand the term woke
Good – 26%
Bad – 37%
Neither – 33%

yougov.co.uk/topics/politic…
Who is woke? According to people who say they understand the term:

Jeremy Corbyn – 34%
Joe Biden – 22%
Keir Starmer – 17%
Boris Johnson – 2%

BBC – 34%
Guardian – 34%
Times – 7%
Daily Mail – 6%

yougov.co.uk/topics/politic…
What is woke? According to people who say they understand the term...

Removing statues – 60%
Supporting BLM – 56%
Supporting trans equality – 52%
Being politically correct – 46%
Support gay equality – 43%
No-platforming – 41%
Anti-British Empire – 40%

yougov.co.uk/topics/politic…
...BUT, what people say is woke differs depending on their own 'wokeness'

Most woke people say: supporting social equality, tougher action on climate change

Most not-woke people say: political correctness, no-platforming, anti-British Empire, the BBC

yougov.co.uk/topics/politic…

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More from @YouGov

YouGov Profile picture
Dec 27
Willingness to support Ukraine until such a time as Russia has withdrawn has fallen in Western Europe since early 2023

🇸🇪 50% (-7 since Feb 2023)
🇩🇰 40% (-11)
🇬🇧 36% (-14)
🇩🇪 28% (-7)
🇪🇸 25% (-12)
🇫🇷 23% (-14)
🇮🇹 17% (-11)

yougov.co.uk/politics/artic…Image
While Western Europeans are much more likely to want Ukraine to win than Russia, the number who do so AND care a great/fair amount about it has fallen noticeably in some countries since early 2023

🇸🇪 74% (-2 since Feb 2023)
🇩🇰 73% (+1)
🇬🇧 62% (-10)
🇩🇪 48% (-5)
🇫🇷 43% (-1)
🇪🇸 38% (-17)
🇮🇹 29% (-11)

yougov.co.uk/politics/artic…Image
With Donald Trump due to become president again in January, Western Europeans typically expect that he will end support to Ukraine – although they are less sure whether he will follow through on threats to withdraw from NATO

yougov.co.uk/politics/artic…Image
Read 6 tweets
YouGov Profile picture
Sep 24
Labour and Keir Starmer's favourability ratings have fallen to a new post-election low

Keir Starmer
Favourable: 30% (-14 from 8 Jul)
Unfavourable: 60% (+13)

Labour party
Favourable: 32% (-15)
Unfavourable: 59% (+13)

yougov.co.uk/politics/artic…
Image
Negative attitudes towards Labour have not crystallised just yet. Most Britons (54%) still say they are willing to give the new government the benefit of the doubt

Have high hopes, think they will do well: 19% (-2 from 20 Jun)
Do not have high hopes, but give benefit of doubt: 35% (=)
Do not have high hopes, think they will do badly: 38% (+5)

yougov.co.uk/politics/artic…Image
Nevertheless, many Britons feel let down by Labour. 23% say they expected them to do well in government, but have been disappointed so far

Expected to be bad, and they have: 39%
Expected to be good, but have been disappointed: 23%
Expected to be bad, but have been better than expected: 3%
Expected to be good, and they have: 11%

yougov.co.uk/politics/artic…Image
Read 5 tweets
YouGov Profile picture
Sep 17
25 years after devolution for Scotland, and 10 years after the independence referendum, what constitutional set-up do Scots support having?

Devolution, more powers: 51% support
Devolution, current powers: 46%
Autonomy within UK: 42%
Full independence: 41%
Abolition of devolution: 21%
Devolution, fewer powers: 19%

yougov.co.uk/politics/artic…Image
Which constitutional set-ups for Scotland are popular with the different parties?

Top 3 with 2024 Labour voters
Devolution, current powers: 56% support
Devolution, more powers: 43%
Autonomy within UK: 35%

Top 3 with 2024 SNP voters
Full independence: 85%
Devolution, more powers: 85%
Autonomy within UK: 67%

Top 3 with 2024 Conservative voters
Abolition of devolution: 58%
Devolution, fewer powers: 51%
Devolution, current powers: 41%

yougov.co.uk/politics/artic…Image
In Wales, existing or enhanced devolution are also the most popular options, though 31% would support abolishing devolution

Devolution, more powers: 40% support
Devolution, current powers: 39%
Autonomy within UK: 32%
Abolition of devolution: 31%
Full independence: 24%
Devolution, fewer powers: 23%

yougov.co.uk/politics/artic…Image
Read 4 tweets
YouGov Profile picture
Sep 17
With the 10 year anniversary of the Scottish independence referendum tomorrow, support for 'Yes' and 'No' among voters stands at effectively the same level as a decade ago

No: 56% (+1 from 2014)
Yes: 44% (-1)

yougov.co.uk/politics/artic…
Image
But 'No' supporters are less likely to say their view on Scottish independence is strongly held

% saying their views are strongly held:
All Scots: 73%
Yes supporters: 90%
No supporters: 78%

yougov.co.uk/politics/artic…Image
'Yes' voters are more likely to have changed their minds since 2014, but are being replenished by younger voters who lean towards Scottish independence

All Scots
Yes: 37%
No: 47%

2014 Yes voters
Yes: 70%
No: 18%

2014 No voters
Yes: 11%
No: 79%

16-24 year olds
Yes: 39%
No: 31%

yougov.co.uk/politics/artic…Image
Read 7 tweets
YouGov Profile picture
Aug 27
A hypothetical merger of the Conservatives and Reform UK divides the Tory membership, four in ten supportive and half opposed

% of Conservative members...
Support: 42%
Oppose: 51%

yougov.co.uk/politics/artic…
Image
Nonetheless, most Conservative members feel the party should move to the right and primarily target Reform UK voters over the next parliament

% of Conservative members saying party should...
Move to right: 51%
Move to centre: 34%
Stay where it is: 12%

% saying party should primarily target...
Reform UK voters: 50%
Labour voters: 25%
Lib Dem voters: 16%
Some other group: 4%

yougov.co.uk/politics/artic…Image
Two-thirds of Conservative members want to be able to vote on policy at conference and be able to vote on all leadership candidates, with six in ten also wanting to elect a deputy leader

yougov.co.uk/politics/artic…
Image
Read 4 tweets
YouGov Profile picture
Aug 6
Britons tend to think that Keir Starmer is handling the riots badly

Well: 31%
Badly: 49%

yougov.co.uk/politics/artic…
Image
52% of Britons think the police are handling the recent riots well

While 61-69% of Labour, Conservative and Lib Dem voters agree, this figure falls to 36% of Reform UK voters

yougov.co.uk/politics/artic…
Image
While Britons generally think the police have handled the riots well, they lack confidence in their ability to protect people and property from further unrest

A lot/some confidence: 38%
Not a lot/no confidence: 58%

yougov.co.uk/politics/artic…
Image
Read 9 tweets

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