I've done copywriting for 100s of landing pages and home pages.
Here are 10 landing page copywriting tips for more conversions:
Tip: weave features with benefits.
Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.
Example: @KennethCassel's Slip.
Tip: questions drive action
Ask your visitors a compelling question that pushes attention to your CTA.
"Don't think you can make your pages look this good?" The reader can't help but click to find out more.
Example: @unbounce
Tip: write a "how it works" section
In three simple steps describe what users can do with your product and how it will improve their life.
Example: @PaulYacoubian / @chris__lu with @copy_ai
Tip: problem, agitate, solution.
Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution.
Example: @damengchen's Testimonial.
Tip: reduce friction with data
Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done.
Example: @matthlavacka's JobBoardSheet
Tip: showcase demand with your copy
Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords.
Example: @SoapBoxHQ
Tip: replace buzzwords
Cut words like supercharge, unleash, unlock. Instead, use phrases like improve, solves, or better yet, actual results and data.
Example: @harrydry
Tip: be clever AND clear
Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling.
Example: @KaterinaMarkov's @ritual
Tip: hook, then explain.
Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease.
This is what drives signups.
Example: @kevinyun's @GrowSurf
Tip: CTA button copywriting
Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment.
What happens when they click? Write that.
Example: @buymeacoffee
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more weekly marketing, business, and writing threads!
Bonus tip: use customer quotes as copy
Instead of a stand-alone testimonial section, put customer quotes in the header/hero. Social proof is the best conversion copywriting.
Example: @hnshah's @usefyi
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