Thread by @jmoserr

I've done copywriting for 100s of landing pages and home pages.

Here are 10 landing page copywriting tips for more conversions:

Tip: weave features with benefits.

Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.

Example: @KennethCassel's Slip.

Tip: questions drive action

Ask your visitors a compelling question that pushes attention to your CTA.

"Don't think you can make your pages look this good?" The reader can't help but click to find out more.

Example: @unbounce

Tip: write a "how it works" section

In three simple steps describe what users can do with your product and how it will improve their life.

Example: @PaulYacoubian / @chris__lu with @copy_ai

Tip: problem, agitate, solution.

Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution.

Example: @damengchen's Testimonial.

Tip: reduce friction with data

Consideration spans are short. Use numbers to show ease of adoption: 10 minutes, zero code, done.

Example: @matthlavacka's JobBoardSheet

Tip: showcase demand with your copy

Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords.

Example: @SoapBoxHQ

Tip: replace buzzwords

Cut words like supercharge, unleash, unlock. Instead, use phrases like improve, solves, or better yet, actual results and data.

Example: @harrydry

Tip: be clever AND clear

Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling.

Example: @KaterinaMarkov's @ritual

Tip: hook, then explain.

Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease.

This is what drives signups.

Example: @kevinyun's @GrowSurf

Tip: CTA button copywriting

Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment.

What happens when they click? Write that.

Example: @buymeacoffee

Were these tips helpful?

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Bonus tip: use customer quotes as copy

Instead of a stand-alone testimonial section, put customer quotes in the header/hero. Social proof is the best conversion copywriting.

Example: @hnshah's @usefyi