We've created email campaigns that have generated millions of dollars.
THREAD: a list of our favorite tactics in action 👇
Tip:
Use short sentences & bullet points
Explanation:
Make your emails easy to skim.
Provide the most important points—link out to in-depth resources.
Example:
@whereby
Tip:
Answer "what's in it for me?"
Explanation:
Make the value of reading your email very obvious. Encourage opens by piquing curiosity about what's inside.
Example:
@literati
Tip:
Include an employee's name & your brand name in the "From" field
Explanation:
Gives your reader context. Send from different employees depending on the context (ex. sales, customer success, announcements).
Example:
@buffer
70% of ecommerce carts are abandoned.
Solution: Answer "why buy now?" when their buying intent remains extremely high.
Example:
@nomadgoods
Tip:
Write transactional emails worth reading
Explanation:
Never waste an email. Every email you send is an opportunity to strengthen a relationship with your customer.
Example:
@native_cos
Tip:
Increase engagement with emails from your founder / CEO
Explanation:
Make your subscribers feel part of something big. Sign off welcome & special announcement emails from your most notable employee.
Example:
@TheCoolestCool
Tip:
Manufacture curiosity with questions
Explanation:
Questions create curiosity.
Curiosity increases open rates.
Example:
@Grammarly
Tip:
Include customer success contact info in abandonment emails
Explanation:
Allow subscribers to get ahold of support if experiencing technical problems. Makes your biz more trustworthy.
Example:
@LEGO_Group
Tip:
Use user generated content as social proof
Explanation:
Demonstrate the benefits of your product with content from real customers.
Show, don't just tell.
Example:
@Fabletics
Tip:
Create urgency with time-sensitive offers
Explanation:
Reward those who open your emails with unique and exciting offers:
• Bundles
• Limited drops & collaborations
• Pre-sales
Example:
@eatmagicspoon
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