Thread by @GrowthTactics

We've created email campaigns that have generated millions of dollars.

THREAD: a list of our favorite tactics in action 👇

Tip:
Use short sentences & bullet points

Explanation:
Make your emails easy to skim.
Provide the most important points—link out to in-depth resources.

Example:
@whereby

Tip:
Answer "what's in it for me?"

Explanation:
Make the value of reading your email very obvious. Encourage opens by piquing curiosity about what's inside.

Example:
@literati

Tip:
Include an employee's name & your brand name in the "From" field

Explanation:
Gives your reader context. Send from different employees depending on the context (ex. sales, customer success, announcements).

Example:
@buffer

70% of ecommerce carts are abandoned.

Solution: Answer "why buy now?" when their buying intent remains extremely high.

Example:
@nomadgoods

Tip:
Write transactional emails worth reading

Explanation:
Never waste an email. Every email you send is an opportunity to strengthen a relationship with your customer.

Example:
@native_cos

Tip:
Increase engagement with emails from your founder / CEO

Explanation:
Make your subscribers feel part of something big. Sign off welcome & special announcement emails from your most notable employee.

Example:
@TheCoolestCool

Tip:
Manufacture curiosity with questions

Explanation:
Questions create curiosity.
Curiosity increases open rates.

Example:
@Grammarly

Tip:
Include customer success contact info in abandonment emails

Explanation:
Allow subscribers to get ahold of support if experiencing technical problems. Makes your biz more trustworthy.

Example:
@LEGO_Group

Tip:
Use user generated content as social proof

Explanation:
Demonstrate the benefits of your product with content from real customers.
Show, don't just tell.

Example:
@Fabletics

Tip:
Create urgency with time-sensitive offers

Explanation:
Reward those who open your emails with unique and exciting offers:

• Bundles
• Limited drops & collaborations
• Pre-sales

Example:
@eatmagicspoon

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