Growth and marketing frameworks are the mental models of marketers.
Remember the right ones and they will give you ridiculous returns.
But not all are created equal.
Grab a coffee, save this thread and dive in 🧵
The most important marketing frameworks:
AIDA: Attention -> Interest -> Desire -> Action
The Hero’s Journey
ARRR: Acquisition -> Activation -> Revenue -> Retention -> Referral via @davemcclure
The Inbound Methodology via @HubSpot
Content Market Fit via @TheCoolestCool
The 4 Fits for a $100M+ Prouduct Framework via @bbalfour
The Perfect Discovery Call via @Jacco_vd_Kooij
The Customer Funnel Becomes A Flywheel via @HubSpot
The Product Positioning Template via @aprildunford
The Skyscraper Technique via @Backlinko
Channel Distribution Framework via @FoundationIncCo
PAS: Problem -> Agitate -> Solution
Earned vs Paid vs Shared vs Owned Media via @SpinSucks
The OG of Marketing Frameworks -> The 4Ps -> Product, People, Place & Price
Memorize these. Study these. Remember these. Keeping them in your back pocket will make it easier for you to make decisions.
What’s a framework that I missed but is also important ? Let me know.
And if you found this thread useful and want more about marketing?
Head over to @TheCoolestCool and give me a follow for more threads just like this.
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