Ross Simmonds Profile picture
May 31, 2021 17 tweets 7 min read Read on X
Growth and marketing frameworks are the mental models of marketers.

Remember the right ones and they will give you ridiculous returns.

But not all are created equal.

Grab a coffee, save this thread and dive in 🧵

The most important marketing frameworks:
AIDA: Attention -> Interest -> Desire -> Action
The Hero’s Journey
ARRR: Acquisition -> Activation -> Revenue -> Retention -> Referral via @davemcclure
The Inbound Methodology via @HubSpot
Content Market Fit via @TheCoolestCool
The 4 Fits for a $100M+ Prouduct Framework via @bbalfour
The Perfect Discovery Call via @Jacco_vd_Kooij
The Customer Funnel Becomes A Flywheel via @HubSpot
The Product Positioning Template via @aprildunford
The Skyscraper Technique via @Backlinko
Channel Distribution Framework via @FoundationIncCo
PAS: Problem -> Agitate -> Solution
Earned vs Paid vs Shared vs Owned Media via @SpinSucks
The OG of Marketing Frameworks -> The 4Ps -> Product, People, Place & Price
Memorize these. Study these. Remember these. Keeping them in your back pocket will make it easier for you to make decisions.

What’s a framework that I missed but is also important ? Let me know.
And if you found this thread useful and want more about marketing?

Head over to @TheCoolestCool and give me a follow for more threads just like this.

And be sure to subscribe to my newsletter for weekly insights on SaaS, content marketing & growth: content.foundationinc.co/insights-1

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More from @TheCoolestCool

Jun 25, 2024
Whoa. This is a wild chart.

(Source: @lilyraynyc / @THCapper)

The growth of 'discussion & forums' aka 'Reddit and Quora' in the search engine results pages is huge.

Video in the SERP has also taken off..

Here's 12 ways you can capitalize on this growth: Image
1) Create your own Subreddit or attempt to mod/claim a Subreddit that is already talking about your brand.

2) Use a tool like @getSTAT to monitor how communities like Reddit are doing in the SERP for the keywords you've been targeting. More here: foundationinc.co/lab/stat-seo-s…
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3) Run Reddit ads

4) Identify trending questions, posts or stories in a relevant /r/ Subreddit and answer it with a ton of value. Make your response worth upvoting and getting gold.

5) Submit your links to highly relevant Subreddits where the links you share add real value. Image
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Feb 20, 2024
Copy and paste these ChatGPT-4 marketing related prompts to reduce hours of work in minutes.
Get content calendar ideas.

I used one prompt and was met with:
- 30 blog post ideas worth pursuing
- Potential keyword volume
- Topic description
- Target keyword You're a content marketing manager for a CRM software. You've spent decades studying the best practices around creating content that ranks in Google for queries that speak to the full buyers journey. Create a table that can act as a content calendar for your marketing team. The rows should include the title of the blog post we should create, the part of the funnel this content would support, the target keyword, estimated search volume for that keyword and brief description of what should be written in this piece. The calendar should have 10 ideas per section of the funnel.
Here's a prompt that can help you reach thousands.

The trick?

Create a chart worth saving.

Tables like the one below get shared like wild on LinkedIn. Here's the prompt:

Create a table with 100 persuasive words for headlines, organized into columns for easy reference.Create a table with 100 persuasive words and phrases for headlines, organized into columns for easy reference.
Read 7 tweets
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Andrew Schulz became a millionaire by refusing to censor his content.

He sold out Madison Square Garden TWICE.

He's a marketing genius with 2.8M YT subs, 3.5M Insta followers, and 4.5M TikTok followers.

The Breakdown of how he did it 🧵 Image
In 5 years on YouTube, he has:

~ 610M views on his main channel
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The guy is doing Hollywood projects despite an offensive image 🎬

Schulz changed the game of comedy by taking a different approach. Image
He went from getting CANCELED by venues..

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Let's dive into his story👇 Image
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Tope Awotona left his sales rep job to make Calendly. He built a $3B company after 3 failed startups.

Here's a breakdown of the strategies he used to win🧵 Image
Tope is living the AMERICAN DREAM.

Calendly has:

- $3B Valuation on the multiple of ~30 ARR
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But it took Tope 9 FREAKING years. Image
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A Ph.D. who changed the content marketing game.

Breakdown of how he did it 🧵 Image
Let's run some numbers, in just 3 years on YouTube he has:

~3.5 Million monthly Spotify & Apple listeners
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~4 Million YouTube subs.

Andrew is considered by many to be the coolest scientist next door on the internet. Image
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He did it without working more than 40 hrs a week.

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A super rare combo of an artist & a businessman.

He earned wealth by:

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The guy is such a visionary that he invested in UFC in 2016 - here is him with Dana White Image
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