The growth of 'discussion & forums' aka 'Reddit and Quora' in the search engine results pages is huge.
Video in the SERP has also taken off..
Here's 12 ways you can capitalize on this growth:
1) Create your own Subreddit or attempt to mod/claim a Subreddit that is already talking about your brand.
2) Use a tool like @getSTAT to monitor how communities like Reddit are doing in the SERP for the keywords you've been targeting. More here: foundationinc.co/lab/stat-seo-s…
3) Run Reddit ads
4) Identify trending questions, posts or stories in a relevant /r/ Subreddit and answer it with a ton of value. Make your response worth upvoting and getting gold.
5) Submit your links to highly relevant Subreddits where the links you share add real value.