I've written 100s of landing page headlines in the last 4 years.
Here are 10 headline copywriting tips to increase conversions:
Tip: Sell the transformation
Great copy speaks to who the reader is now and who the reader can become by converting on your offer.
Example: @thisiskp_ + @beondeck
Tip: Call out objections
Don't give users a reason to second guess your offer. Speak to their most common objection directly in your headline and subheader.
Example: @hubspot's @TheHustle
Tip: Outcome-With-Process (OWP)
This high-converting formula prioritizes clarity. Explain what will happen and how it will happen, positioning your offer as the solution.
Example: @hipreetam93's @delightchathq
Tip: Ditch the headline
Unexpected ideas stick with readers. Ditch the traditional headline for short, impactful statements that compel users to read line after line.
Example: @arvidkahl's Embedded Entrepreneur
Tip: Concrete phrases
Concrete words are quickly visualized. "Command center" evokes instant imagery.
The more concrete your copy, the more vivid it becomes.
Example: @fridayhq @joshspilker
Tip: Confident tonality
Soft copy can produce less trust in your ability to deliver on bold promises. Write with confident, reassuring phrases.
Example: @ShipBob
Tip: Repetition builds recognition
Your brand name will be noticed immediately. Reinforce and repeat it in your headline as the ideal solution to a users main problem.
Example: @hnshah's @niradotcom
Tip: Show empathy
Freelancers rarely get paid on time. Wave deeply understands that pain and promises a combination of utility and speed.
Example: @tksimpson's @wavehq
Tip: Positivity increases conversion
Positive phrases statistically convert at higher rates. Use positive verbiage that makes the reader feel heard.
Example: @tobi's @Shopify
Tip: When in doubt, go simple.
If you are struggling to write a good headline, be as simple as possible.
Answer: (1) what you do (2) who you do it for.
Example: @ServiceTitan
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more weekly copywriting, marketing, and business threads!
Want to write landing pages that actually drive sales?
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