Thread by @jmoserr

I've created 100s of high-converting landing pages.

Here are 10 uniquely effective elements that will increase your conversion rates:

Tip: Pricing page social proof

Social proof shouldn't exist solely in a testimonial section. Add social proof on your pricing page to eliminate hesitation in critical decision stages.

Example: @PaulYacoubian + @chris__lu's @copyai

Tip: Bold phrases to focus attention

In your social proof, bold the results or transformation you were able to deliver to focus attention on concrete outcomes.

Example: @KateBour's @CustomerCampCo

Tip: Earn trust with your story

Break the jargon stereotype. Share your story directly on your landing page. Speak to your visitors and build a human connection that sticks.

Example: @d__raptis' MagicPattern

Tip: Connect copy and video

Videos boost landing page conversion rates. Take it a step further by echoing your written message with matching video to increase engagement.

Example: @whereby (@ryanbonnici)

Tip: Step-by-step breakdown

Don't tell. Show step-by-step how users will achieve results. Simple steps and images reduce friction and help people skim.

Example: @pc4media's @databoxHQ

Tip: Own your social mission

Be open about the social missions you support.

Share causes you donate to on your site to let users know their purchase is more than money in your pocket.

Example: @yongfook's @bannerbearHQ

Tip: Unique value statements

Landing pages don't have to be boring. Showcase unique value statements via questions that grab attention and compel users to read more.

Example: @MrAsquith's Captivate

Tip: Comparison tables

Create a table showing the results users will achieve with you vs competitors. This presents the costs of NOT choosing you.

Example: @360learning (@joeei)

Tip: Establish market fit immediately

Call out your target market(s) instantly and make your ideal customers feel seen. They'll quickly know your offer is valuable to them.

Example: @JayAtSwpely's @swpely

Tip: Make it interactive

People love to try before they buy. Make an interactive demo of your tool, or showcase a sneak-peek of it in action that people can engage with.

Example: @wordable_io's live demo

Were these tips helpful?

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