I've created 100s of high-converting landing pages.
Here are 10 uniquely effective elements that will increase your conversion rates:
Here are 10 uniquely effective elements that will increase your conversion rates:
Tip: Pricing page social proof
Social proof shouldn't exist solely in a testimonial section. Add social proof on your pricing page to eliminate hesitation in critical decision stages.
Example: @PaulYacoubian + @chris__lu's @copyai
Social proof shouldn't exist solely in a testimonial section. Add social proof on your pricing page to eliminate hesitation in critical decision stages.
Example: @PaulYacoubian + @chris__lu's @copyai
Tip: Bold phrases to focus attention
In your social proof, bold the results or transformation you were able to deliver to focus attention on concrete outcomes.
Example: @KateBour's @CustomerCampCo
In your social proof, bold the results or transformation you were able to deliver to focus attention on concrete outcomes.
Example: @KateBour's @CustomerCampCo
Tip: Earn trust with your story
Break the jargon stereotype. Share your story directly on your landing page. Speak to your visitors and build a human connection that sticks.
Example: @d__raptis' MagicPattern
Break the jargon stereotype. Share your story directly on your landing page. Speak to your visitors and build a human connection that sticks.
Example: @d__raptis' MagicPattern
Tip: Connect copy and video
Videos boost landing page conversion rates. Take it a step further by echoing your written message with matching video to increase engagement.
Example: @whereby (@ryanbonnici)
Videos boost landing page conversion rates. Take it a step further by echoing your written message with matching video to increase engagement.
Example: @whereby (@ryanbonnici)
Tip: Step-by-step breakdown
Don't tell. Show step-by-step how users will achieve results. Simple steps and images reduce friction and help people skim.
Example: @pc4media's @databoxHQ
Don't tell. Show step-by-step how users will achieve results. Simple steps and images reduce friction and help people skim.
Example: @pc4media's @databoxHQ
Tip: Own your social mission
Be open about the social missions you support.
Share causes you donate to on your site to let users know their purchase is more than money in your pocket.
Example: @yongfook's @bannerbearHQ
Be open about the social missions you support.
Share causes you donate to on your site to let users know their purchase is more than money in your pocket.
Example: @yongfook's @bannerbearHQ
Tip: Unique value statements
Landing pages don't have to be boring. Showcase unique value statements via questions that grab attention and compel users to read more.
Example: @MrAsquith's Captivate
Landing pages don't have to be boring. Showcase unique value statements via questions that grab attention and compel users to read more.
Example: @MrAsquith's Captivate
Tip: Comparison tables
Create a table showing the results users will achieve with you vs competitors. This presents the costs of NOT choosing you.
Example: @360learning (@joeei)
Create a table showing the results users will achieve with you vs competitors. This presents the costs of NOT choosing you.
Example: @360learning (@joeei)
Tip: Establish market fit immediately
Call out your target market(s) instantly and make your ideal customers feel seen. They'll quickly know your offer is valuable to them.
Example: @JayAtSwpely's @swpely
Call out your target market(s) instantly and make your ideal customers feel seen. They'll quickly know your offer is valuable to them.
Example: @JayAtSwpely's @swpely
Tip: Make it interactive
People love to try before they buy. Make an interactive demo of your tool, or showcase a sneak-peek of it in action that people can engage with.
Example: @wordable_io's live demo
People love to try before they buy. Make an interactive demo of your tool, or showcase a sneak-peek of it in action that people can engage with.
Example: @wordable_io's live demo
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more actionable weekly marketing and copywriting threads!
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more actionable weekly marketing and copywriting threads!
Want to write landing pages that actually drive sales?
I'm launching a framework guide to help you write ones that convert.
It's on pre-launch discount for the next 3 days!
gumroad.com/l/lpcopy
I'm launching a framework guide to help you write ones that convert.
It's on pre-launch discount for the next 3 days!
gumroad.com/l/lpcopy
• • •
Missing some Tweet in this thread? You can try to
force a refresh
