In 1990, my mother, an Oscar-nominated screenwriter, called me a bad writer.
Bad writing robs you of the attention you deserve.
Want to supercharge your writing?
7 lessons from @ShaanVP's Power Writing Course 👇
(Stellar visuals by @OzolinsJanis)
Heat up your cold emails
•Goal: Get to 1st "Yes". Go from cold to warm
•Subject Line: Attention + Personal
•Body: Benefits, Credibility
•End: CTA: Give
Giver line: "3 things I would improve in your landing page..."
Viral Power Writing
•Emotion: LOL, WTF, AWW, WOW, NSFW, OHH, FINALLY, YAY
•Subject (personal): Mistakes, Job, Investment, Learn, Make...
•Subject (company): Win/Loss, Growth, Feature...
•Package: Generous expert, Curious beginner, Analyst with attitude
Trigger emotions
Pitching @ShaanVP:
THEIR problem + YOUR solution
•Most ____ have this _____ (feel stressed, struggle with, tired of)
•We have this simple _____ (solution)
•So that you can have _____ (happy ending)
Conversational tone -> People lower their guard
Don't judge. Empathize.
Headlines: They don't write themselves
80% of people only read the headline
•Write: 25 headlines, pick best 3, iterate
•Goal: Reader stops scrolling, reads the next line
•Create: Curiosity gap between Problem and Promise
Write for 3rd-5th grade reading level
Stop-the-scroll landing pages
The loop: What's in it for me? Is it legit? How do I act? Repeat.
Five Boosters:
•Your help + their happy ending
•Get personal - story, opinion
•Kill the "but" - objections
•Build trust - proof
•One CTA
Design for mobile!
Write attention-getting letters
•Audience: Company/Investors/Friends of House/Build in Public
•Topics: What happened? Why it happened? What's next?
•Structure: Hero's journey: Who? Needs? Hurdles? At stake?
Two step CTA: How you can help + follow-up personal email
How to work powerfully like @ShaanVP
Notice great writing... Shaan's swipe file categories:
•Closers
•Openers
•Diagrams
•Hero Images
•Facebook ads
•Transition words
•Phrases & analogies
Copy great writing... practice by writing it down word for word
Jump the line in your career like @ShaanVP
•Create internal newsletter - network at scale, show thinking
•Invite yourself to the fire - send plan to head of response
•Create a group - "rising stars" - invite cool people
#1 Power move in high IQ meetings: Enthusiasm!
If you enjoyed this and you're into learning, growing and connecting:
1. Follow me @EmmySobieski for actionable tips and stories.
2. Check out some of my other threads:
Masterclass in @ShaanVP's power writing
•Rhyme
•Subject first
•Use visual language
•Format for mobile skimming
•30% of time on first and last line
•"I" and "you" ... NOT... "we" and "one"
TL;DR: Write how you talk
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