Thread by @EmmySobieski

In 1990, my mother, an Oscar-nominated screenwriter, called me a bad writer.

Bad writing robs you of the attention you deserve.

Want to supercharge your writing?

7 lessons from @ShaanVP's Power Writing Course 👇
(Stellar visuals by @OzolinsJanis)

Heat up your cold emails

•Goal: Get to 1st "Yes". Go from cold to warm
•Subject Line: Attention + Personal
•Body: Benefits, Credibility
•End: CTA: Give

Giver line: "3 things I would improve in your landing page..."

Viral Power Writing

•Emotion: LOL, WTF, AWW, WOW, NSFW, OHH, FINALLY, YAY
•Subject (personal): Mistakes, Job, Investment, Learn, Make...
•Subject (company): Win/Loss, Growth, Feature...
•Package: Generous expert, Curious beginner, Analyst with attitude

Trigger emotions

Pitching @ShaanVP:

THEIR problem + YOUR solution

•Most ____ have this _____ (feel stressed, struggle with, tired of)
•We have this simple _____ (solution)
•So that you can have _____ (happy ending)

Conversational tone -> People lower their guard

Don't judge. Empathize.

Headlines: They don't write themselves

80% of people only read the headline

•Write: 25 headlines, pick best 3, iterate
•Goal: Reader stops scrolling, reads the next line
•Create: Curiosity gap between Problem and Promise

Write for 3rd-5th grade reading level

Stop-the-scroll landing pages

The loop: What's in it for me? Is it legit? How do I act? Repeat.

Five Boosters:
•Your help + their happy ending
•Get personal - story, opinion
•Kill the "but" - objections
•Build trust - proof
•One CTA

Design for mobile!

Write attention-getting letters

•Audience: Company/Investors/Friends of House/Build in Public
•Topics: What happened? Why it happened? What's next?
•Structure: Hero's journey: Who? Needs? Hurdles? At stake?

Two step CTA: How you can help + follow-up personal email

How to work powerfully like @ShaanVP

Notice great writing... Shaan's swipe file categories:

•Closers
•Openers
•Diagrams
•Hero Images
•Facebook ads
•Transition words
•Phrases & analogies

Copy great writing... practice by writing it down word for word

Jump the line in your career like @ShaanVP

•Create internal newsletter - network at scale, show thinking
•Invite yourself to the fire - send plan to head of response
•Create a group - "rising stars" - invite cool people

#1 Power move in high IQ meetings: Enthusiasm!

If you enjoyed this and you're into learning, growing and connecting:

1. Follow me @EmmySobieski for actionable tips and stories.

2. Check out some of my other threads:

https://twitter.com/EmmySobieski/status/1405969783007465477

Masterclass in @ShaanVP's power writing

•Rhyme
•Subject first
•Use visual language
•Format for mobile skimming
•30% of time on first and last line
•"I" and "you" ... NOT... "we" and "one"

TL;DR: Write how you talk