HOW TO BUILD A STRONG BRAND
A Thread.
#branding #marketing
PURPOSE
Your brand should have a purpose(Why you are doing what you are doing) which can range from providing joy to families to ending world hunger.
Stand out from the crowd by having a single well defined purpose.
ONLYNESS
Want to stand out ? Then stop competing & start differentiating.
Think of a thing which only you can do & Market the hell out of it.
Toyota has safety
Bmw has Luxury
What do you have ?
VALUES
Have a set of pre-defined values which you are always going to follow, no matter what.
This will prevent your company culture from going bad & will allow to serve your customers better.
MAKE CUSTOMER SUPPORT YOUR PRIORITY
Listen to what your customers are saying it directly on call with you or on social media and solve their queries like a human, not a robot.
You are already ahead of 90% of your competitors if you are doing this
FOCUS ON EXPERIENCE, NOT BENEFITS
Featured can be copied, Experiences cannot.The way you treat a customer & make him feel is the true mark of your brand.
And consumers will gladly pay a premium for it.
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TL;DR
1)Purpose
2)Onlyness
3)Values
4)Make Customer Support Your Priority
5)Experience Not Features
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