Discover and read the best of Twitter Threads about #branding

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#Branding

Thread. 2020: The Brave New World of (Faux) #Activism

(Financed by the profit generated by the most egregious corporations on the planet that are systematically destroying the very ecosystems supporting all life. $ funneled through tax-exempt foundations into NGOs)
It is quite incredible. Look at the messaging from the institutions set up to monetize nature (#NewDealForNature). Natural Capital Coalition, UNEP, etc. etc.

They are now drenched in emotive images of beautiful animals & our natural world.
Now, in comparison, look at the messaging from the dominant "environmental" NGOs such as Greenpeace, 350, Avaaz, etc. etc.

They are now drenched in images of tech & so-called renewable energies deemed "good" by populace. The natural world has been effectively buried by tech.
Read 11 tweets
Greta™

In reality, the trademark should be property of those that created the brand. Namely, We Mean Business in partnership with the #UN & partner, World Economic Forum.

Callum Grieve: We Mean Business architect. Thunberg handler. #Branding expert.

theartofannihilation.com/a-100-trillion…
We Mean Business: 1,176 corporations rep. 24.8 trillion market cap.

Aside from how ridiculous it is to feign disapproval that a #brand created by/serving the most powerful institutions/ corporations on the planet is being misused, I want to touch upon a couple of things.
Jan 29 2020, GT: "I apologize to anyone who has been contacted - and even misled - by this kind of behavior."

Sep 25 2019, GT: "...my clothes, my behaviour and my differences. They come up with every thinkable lie and conspiracy theory."

1) behavior
2) behaviour

#storytelling
Read 13 tweets
This is going to be a very important thread.

#WorldEconomicForum
#FourthIndustrialRevolution
#GretaThunberg
#SavingCapitalism with
#StakeholderCapitalism
#RedefiningCapitalism
#NewDealForNature

Let's start here, with this misleading article shared by the GT account.
To start. From the article:

"The theme of this year’s gathering in #Davos is “#stakeholders for a cohesive and sustainable world”. According to the forum’s website, leaders will meet to discuss ideas and improve our global progress on climate change."

theguardian.com/commentisfree/…
What is not shared is the primary focus:

"Focus of the meeting will be on renewing the concept of stakeholder #capitalism to overcome income inequality, societal division and the #climate crisis."

This #WEF release is new (Jan 14 2020) - but the focus & theme is not.
Read 28 tweets
Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers
but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it
you won't actually get the work done that build real brand equity. For instance, look at really famous "personal brands" like #GaryVee or #grantcardone. They actually dont spent a lot of time talking about personal branding. They spend a lot of time talking about putting in the
Read 13 tweets
Marka nedir? Merak edenleri floodumuza bekliyoruz😋
İnsanlar marka olgusunu genellikle isim, logo ve renk gibi detaylarla tanımlar. Bu tanım bir nebze doğru da olsa, marka kavramı bunların çok ötesinde yaşayan bir dinamiktir. #marka #branding #markayönetimi
Marka, işinizi temsil eden renklerden veya sadece isminizden ibaret değil; kişilerin sizinle, ürünlerinizle veya hizmetlerinizle kurduğu tüm psikolojik, duygusal ve davranışsal birlikteliğin tümüdür. #marka #branding #markaalgısı #brand
Read 6 tweets
1) So which one are you, Mulder or Scully?

#FACTSMATTER #TheTruthIsOutThere

___
Creative Commons photo by Gage Skidmore.
commons.wikimedia.org/wiki/File:Gill…
2) So I was talking to my husband this morning as he was reading the paper.
3) I would say that in a general way, he is more Scully and I am more Mulder.

(If you recall, in the show "The X-Files," they played FBI agents - both evidence-based, but she was the rationalist. He was focused on hidden connections.)

imdb.com/title/tt010617…
Read 94 tweets
And now a word from those behind the climate strikes. The We Mean Business co-founders et al. They thank you, for without you, there is no saving the ruling classes & the suicidal system killing us.

Let's take a look.

1st up-The co-founder of We Mean Business liked this one
If you are not caught up with We Mean Business, you may find Volume II ACT V worth your time:

wrongkindofgreen.org/2019/09/18/the…

#TheyMeanBusiness
Here is another that Grieve appears to like.

Greta: "We don't want to be heard."

I wonder what adult taught @GretaThunberg to hate democracy? Wall Street wants to heard - as does We Mean Business et al. (And today sadly they were).
Read 21 tweets
1/▶️Any body notice the Scarobs on Bush's legs in the painting???
▶️Check out M.I.A.'s cover for song Paper Planes
▶️Listen to her play on the words in the song, not the actual lyrics
▶️Might be even more relevant now #Comet P
#QAnon
TY @UQnMe 4 info🔥
2/ Paper Planes>trafficking>911>MIA baby w Bronfman->Soros->Haliburton>Goldman Sachs>Barrick Gold>Clinton F>Peter Munk>J Trudeau>911>Libya>Bush>Cheney>Rumsfeld>Clintons
Bronfmans>Figi>Resnick>Getty F>Trizec Hahn>Halliburton/Enron>WTC_>Bronfman>NXIVM>CF>Rothschild>McCain>Flake>U1
3/ NXIVM/Nexum Sex Slaves #Bronfman #Rothschild #Branding #SexCult #NXIVM-debt contract in the early Roman Empire #Nexum
Debtor pledged his person as collateral
Bronfman Music, Telcom, Liquor Industry
Follow the Owl & Y head
@POTUS @GenFlynn #QAnon #MAGA
Read 23 tweets
Strong brands don’t just happen. They are usually the results of a long-term strategy that guides how a company does business & is tightly bound to its understanding of customer needs. Here are 5 elements to consider when building a brand.

#GoogleDigitalSkills #Branding #Thread
BRAND PURPOSE & POSITIONING
The brand purpose is the big reason for your existence. Brand positioning is the naming of who your product is for & why your product is a better option than the competitors. They explain why your brand exists, & defining them will inform your strategy
TARGET AUDIENCE
A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services. They are the people who you will be promoting your brand to, so figuring out who they are will help you.
Read 7 tweets
#HillaryClinton donor #ClareBronfman is pleading #guilty to charges stemming from her co-leadership of the #NXIVM #SexCult, an accused #HumanTrafficking organization in upstate #NewYork closely tied to major #Democrat politicians. bigleaguepolitics.com/hillary-clinto…
Things are escalating in the #NXIVM case, which began when #Keith and actress #AllisonMack were arrested in Mexico.
#ClareBronfman Pleads #Guilty in #Nxivm #SexCult Case, Leaving Leader to Stand Trial Alone

The Seagram’s liquor heiress was one of two women who pleaded guilty on Friday in a racketeering case against the cultlike group that branded members. nytimes.com/2019/04/19/nyr…
Read 11 tweets
The first part to #Branding a.k.a #ExternalBranding , is a set of identifiable features of a product, service, company or any entity. It is how a "brand" wants you to see it. #thread
The second part of #Branding is how a critical mass of consumers (The #TargetAudience ) experience the brand. The goal of a wise company is to narrow the gap between how it sees itself and how its publics see it.
This is the #OlumoRock definition of branding. You dress like a gentleman then act like a ruffian...#nomatch! You post like a kind person then act in an unkindly manner...#nomatch. You promise 24/7 power supply then give 1/7 power supply...#nomatch @threadreaderapp pls unroll
Read 3 tweets
➡️NXIVM member admits to enslaving woman in a locked room for 2 years
➡️Nexum was a debt contract in the early Roman Empire #SexSlaves
➡️Debtor pledged his person as collateral #Bronfman #Rothschild #NXIVM

foxnews.com/us/nxivm-membe…
@Potus @GenFlynn #QAnon #TuesdayThoughts #WWGIWGA
NXIVM Sex Slaves #Bronfman #Rothschild #NXIVM
Nexum was a debt contract in the early Roman Empire #Branding #Slaves
Debtor pledged his person as collateral
Bronfman Music, Telcom, Liquor Industry


@Potus @GenFlynn #QAnon #TuesdayThoughts #WWGIWGA
Julian Assange dropped a video of MIA Paper Planes 12/2017
M.I.A. - Paper Planes

@Potus @GenFlynn #QAnon #WWGIWGA #JulianAssange
Read 15 tweets
Another card consolidation scheme. "Curve".
Whether you're a small business or a giant payments provider, if some nobody startup tries to wedge itself between you and your customers, f$%^ them up, with extreme prejudice. Seriously.
My previous comments on Curve's lazy, cynical, parasitic business model:
Another failed scheme from a few years ago, "Fuze"
facebook.com/ideafaktory/po…

And Amazon tried this with their "wallet"
facebook.com/ideafaktory/po…
Read 6 tweets
OK, if you're following #nebrasummit , I'm wrote up some stuff* re the @RasputitsaRide section from earlier
*stuff being long rambling Kramer fashion Tweeting, because promoting doesn't have to be complicated but a complete understanding helps
First: Go read this:

Wrote up what seems like a random topic because a separate example can be helpful in getting people to see the forest through the trees
this should be an appropriate enough background to talk about why Rasputitsa was such a weird foreign body at #nebrasummit today. I'm sure y'all have your own perspectives on how to talk about Customer Empathy BUT ATTEND AND WRITE YOUR OWN TWEETS NEXT TIME
Read 23 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets
#ElectionThread2019
#Introspection #EngageMIG #ShiningIndia #Redux
What Changed?

Will 2019 be @narendramodi #ShiningIndia Moment? @AmitShah
Why I think the Unthinkable:

1) Ecosystem is sure of a return
2) No cure for Deep Rooted Termites

@jemin_p @RituRathaur @RavinarIN
3) BJP Shifted loyalties from Core too Non Core, Urban to Rural
4) What Did #MIG get in 4.5 years of Modi Rule.
Fuck even Birthday Cards / Holi cards to Supporters on DIWALI Stopped

#ElectionThread2019
#Introspection #EngageMIG

@jemin_p @RituRathaur @RavinarIN
5) @BJPLive IT CELL is the WEAKEST LINK ! #ShitPit Dont know Sales from Brand Marketing
6) @narendramodi @AmitShah Aap desh chalate ho to hum bhi companies chalate hain. We too understand ! But your team seems to be Sarva Gyaani !

#ElectionThread2019
#Introspection #EngageMIG
Read 8 tweets
1) #Branding will be their downfall.

It’s #BibleStudyCoffeeTime.
Sunday, October 14, 2018
2) In the early hours of this morning (10/14/2018) I shared with you a research presentation: "Who Is George H.W. Bush?"
ia601508.us.archive.org/11/items/Georg…
3) That link takes you to a presentation summarizing some parts of the allegation that the 41st President of the United States, who also served as the Director of the CIA, who served in the Navy and who attended an Ivy League school...was actually...a Nazi operative.
Read 101 tweets
1) The ability to see inside the surface.

It’s coffee time.
Thursday, September 6, 2018.
2) “Trump is ‘livid,’ livid I say!”
3) Right on cue.

“*We’ve* been trolling *him* ALL ALONG!”

Read 46 tweets
1) If customers are to trust you and commit to your brand, your brand needs to be professional. Hire that graphic designer to create your logo, business cards, website so that you have a consistent look. Hire a marketing guru and/or a business coach to help you plan strategy.
2) Research business systems so invoicing, proposals and communications are complete, organized and automated. How you treat your business is how you’ll be perceived to treat a client’s business. #Influencer #LinkedInMarketing #OnlineMarketing #DigitalMarketing #Marketing #Sales
Read 3 tweets
Hay que ponerle atención a la reinauguración del Hotel Humboldt que hace @NicolasMaduro. Aquí la noticia efectococuyo.com/economia/madur…. Varias consideraciones....
En primer lugar, lo positivo: es un acierto que se haya recuperado la estructura y se le haya dado la concesión a una cadena experimentada. Aún más acierto que se haya respetado y rescatado el proyecto original de Tomás Sanabria
Una maravilla la recuperación del mural de Abel Valmitjana, y, en general, parece un proyecto muy bien llevado iamvenezuela.com/2018/02/una-oj….
Y sin embargo...
Read 18 tweets

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