Discover and read the best of Twitter Threads about #branding

Most recents (24)

On #Politics, #Extremism & #TheCultOfPolice:

Politicians, Cops, Public Officials or Public Speakers in any capacity are always aware of the audience they're speaking to - especially while in the eye of the public or media news-cycle.

It's a literal #Performance after-all.

1/
Beware the ones who use toxicity to gain that applause, they're doing it for a reason.

Cut off their base from their recruiting tactics -by checking in with your literal neighbours. Seriously. That shit - showing kindness - derails mob-mentality/cult behaviour every time.

2/
Conversely, there's also a good reason why 𝒔𝒄𝒂𝒓𝒚 𝒄𝒓𝒊𝒎𝒊𝒏𝒂𝒍 𝒆𝒏𝒕𝒆𝒓𝒑𝒓𝒊𝒔𝒆𝒔 set-up charity Bike rides & Bikers Against Child Abuse, etc; and it's often less sinister than the cops & sales-dependant media would have the general public imagine.

3/
Read 15 tweets
Michael Flynn & Lin Wood to speak at conservative political gathering, Greenville, South Carolina.

@EmbassySuites by @HiltonHotels You have now branded yourself: #QAnon platform for domestic terrorists.

$HLT #ESG #branding #Hotels

greenvilleonline.com/story/news/loc… via @greenvillenews
Michael Flynn & Lin Wood speaking at fundraiser hosted by United Patriots Alliance. Big Lie fueled 1/6 insurrection.

Tickets to Rock the Red from $97 to $347 for a VIP pass.

@EmbassySuites by @HiltonHotels thinks it's okay to host an extremist group fundraiser.

#BoycottHilton
Great tweet, Pete, wish you'd left it up for @HiltonHotels to think about. #BoycottHilton
Read 6 tweets
Critical thread on "Self-Spreading #Vaccines"

Johns Hopkins Bloomberg School of Public Health, Center for #Health Security: Technologies to Address - Global Catastrophic Biological Risks, Oct 9, 2018

#biosurveillance "biological disruption" "bioterrorism events #bioengineering
"As a subset of infectious #disease emergencies, global catastrophic biological risk (#GCBR) is a special category of risk involving #biological #agents—whether naturally emerging or reemerging, deliberately created & released, or #laboratory engineered & escaped—..."

#COVID19
This "could lead to sudden, extraordinary, widespread disaster beyond the collective capability of national & int. orgs & the #privatesector to control."

"Global catastrophic biological risk", "transformational surveillance technologies"

#Foundations #CorporateConsolidation
Read 16 tweets
IMPORTANT.

"Greta Thunberg... WHO is grateful for your generosity in donating €100000 to @thewhof in support of #COVAX..."

Perplexed. What #WHO #Foundation?

Dec 8, 2020: "health expert Anil Soni has been appointed as the 1st CEO of the newly launched The WHO Foundation..."
The #WHO #Foundation - is not part of the WHO. It operates "alongside" the WHO.

Soni joined the Foundation (Jan 1, 2021) from #Viatris, a global #pharmaceutical corporation.

Nov 18, 2020: #Pfizer's Upjohn spinoff completes merger w/ Mylan to form new generics giant #Viatris.
"Before joining the #WHO #Foundation, he was Head of Global Infectious Diseases at #Viatris, working across the #pharmaceutical co... Anil has been a senior advisor to the #Gates #Foundation & Born Free Africa. He is an alumnus of #McKinsey..."
Read 6 tweets
Dear @ProjectLincoln comrades:

Totally agree about what a #brand is/represents!

It´s a major, probably the biggest responsibility someone can have with oneself, their collaborators / clients / local communities / country & global community.
#BRANDING | Luiz Botelho Biz | WHAT BUSINESS ARE YOU IN? | 25.02.2021 - v.1.0 - #1

en.luizbotelho.biz
#BRANDING | Luiz Botelho Biz | The #brandidentity #Prism | 25.02.2021 - v.1.0 - #2

en.luizbotelho.biz

Ref.: #Tese: "Prisma de Identidade de Marca: perspectiva para evolução do modelo" | via #TEDE @puc_sp
tede2.pucsp.br/handle/handle/…
Read 7 tweets
3 Tips to grow your personal brand on Twitter.
A thread 🧵
1. Connect with meaningful people in your industry

Twitter is a great place to start, follow and interact with important profiles in your industry. Be sure that is people that can respond to you, so you won't be ignored.

Also follow the people they interact with.
2. Tell stories

You are not talking to robots, your audience have emotions, fears, motivations.
Try to connect with those emotions telling stories en every thing you say.

NO: Join now this new platform.
YES: Hi, I just launched my last project, let me know what you think.
Read 5 tweets
Okay, let's talk about #TheHundred branding. So, a #logo is meaningless. Brands are the important thing. But for this kind of thing the logos are probably the only thing people are going to see and... are these from Fiverr? 1/18
It's not necessarily a case of these brand marks being bad so much as all of them looking remarkably like templates. That being said, this is an organisation that felt this was a suitable piece of branding: 2/18
It does appear #TheHundred has bought into the idea many people do: customers are stupid. And they're not. The public recognises good branding - not necessarily consciously, but they understand when brands haven't made an effort. 3/18
Read 21 tweets
Ces #mèmes autour des visuels de prévention sur le #covid19 par @EmmanuelMacron permettent d'évoquer des sujets très intéressants du point de vue de la #compol et de la #compublique, petit thread.
Le week-end dernier, le président de la République a posté ces visuels sur son compte Instagram personnel. Assez rapidement, ils ont fait l'objet de détournements plus ou moins drôles, critiques ou absurdes, un générateur a été créé par @MartyBestOf et chacun y va de son pastiche
C'est le principe déjà évoqué 1000 fois du #mème, terme de Richard Dawkins, mêlant mimesis (imitation, en grec ancien) et gène, appuyé sur la sonorité du mot français même. Un élément reconnaissable, que l'on reproduit et transmet, qui circule viralement. lesinrocks.com/2021/02/01/med…
Read 32 tweets
Psychology in Design 🧠

A basic thread 🧵

YES, YES, We know what you are thinking, Psychology? Really? That’s what we bring for the first time a threaded story. Duh! But you never know which psychology we use behind coming up with this. Fascinating? Isn’t it?

#designtwitter
Design isn't solely what you & your customers see. It conjointly concerns what they feel & that is what inspires them to create a procurement. The association between design & psychology will subtly influence your audience and increase your sales.

#Psychology #productdesign
There’s an exact method your customers follow while reading your web site. If you observe the way they read your content and using that strategically design around it — you'll be able to encourage further interactions (and ultimately, additional sales).

#Customer #Webdesign
Read 8 tweets
#Arudha #series - Arudha means mounting. Mounting what? Something that is at a high elevation, like a vehicle, riding an animal. The higher the animal, the more visible you are. In modern times, this is how visible are you in this society. Slow #Thread
#Arudha #series - U r a total of your truths, convictions, policies, likes, and dislikes. All this is "YOUR TRUTH" This is YOUR Satya. This reflects on the environment and usually doesn't have the same quality as the source. This is MAYA for you but can be TRUTH for others.
Every aspect of your life will either rise or fall during the dasa changes. Your rise/fall of your image is Arudha Lagna. Likewise. all the 12 houses (various aspects of your life) also rise/fall. Hence we calculate the 12 arudhas.
RT pls :)
Read 13 tweets
#Branding Tomando Mate #04:
Hoy no necesitamos demasiado para ver cómo una marca está manejando su estrategia de #marketing. Un golpe de vista a su feed de Instagram o una lectura rápida de sus últimos diez tweets, nos puede dar un panoraba 90% acertado del camino que tomaron.
Ahora, por qué digo todo esto? Porque si bien tenemos toda la información ahí, hay una enormidad de marcas que siguen comunicando como hace 50 años.
Si hay algo que aprendí es que las marcas no deben ser estáticas, sino fluir.
Así que hoy les traigo 10 items con la nueva realidad de las marcas, para que puedan ir evaluando el cambio o al menos analizarlo.

1. El poder cambió de manos. En lugar de tenerlo las compañías, ahora está en manos del consumidor.
Read 10 tweets
The Shimla Meteorological Office announced on Sept.28, 1896 that a massive cyclone would destroy Bengal in two days. People expected the worst, but, Oct.1, after few drops of rain, the sky cleared. How did the cyclone disappear? Only one person knew what happened to the 1/5
2/5 cyclone. He was on a ship to Ceylon. When the ship was threatened by large waves caused by the cyclone, he remembered that his daughter had given him a bottle of Kuntalin hair oil. He remembered reading in The Scientific American that oil floats above the water and calms the
3/5 tension on the surface. In a desperate attempt, he empties the bottle of Kuntalin Hair Oil into the sea! The wild waves caused by the cyclone calm and Calcutta is saved!!
---
This short story was titled, "Niruddesher Kahini" (Story of the Untraceable), and was written by
Read 6 tweets
🚨 RISE AND FALL @UrbanLadder 🚨

On November 14, Reliance Retail announced an all-cash buyout of 96% stake in @UrbanLadder for ₹182 Cr.

A #Thread 🧵

@dmuthuk @SahilBloom @FundamentalGems @FinKrypt @stockskibaat @stocks_in @nifty_baba @FinancialAdda @trdessai @join2manish
Think for a moment, how billion-dollar edtech startup shelled out $300 Mn to acquire a smaller company within 18 months of its launch.(@whitehatjunior)

Urban Ladder, which been since 2012 & built coveted private label, took a 75% cut in paper valuations.

#StockMarket #nifty50
The company (@UrbanLadder) focussed on a private business model, which was not bad idea & it also got them a good brand recall.

But the furniture retail space is tough market & everything depends on strategy” says a VC requesting anonymity.

#Share #sharemarket #banknifty
Read 21 tweets
Good story about Van Halen, Sammy Hagar, and brands/branding from @trengriffin's 25iq archives...

25iq.com/2018/01/06/sam…
... reminds me that "Brand" (in the financial sense) is the dark matter of financial modeling and valuation

... if no other quantitative measure can explain an asset's relative premium, then we often simply drop that premium in the intangible goodwill bucket

#brands #branding
... which reminds me that we should be reporting CAC and eLTV, while capitalizing most R&D!
Read 8 tweets
Sept 18, 2020, WWF Too Big To Fail:

"#Ecosystems are assets. We are talking about an asset mgt. problem."

No. Ecosystems are biological COMMUNITIES that exist for their own purposes. Not ours.

Depraved #WEF, #WWF et al. after decades of plunder, plan to seize what remains. Image
"As we navigate our way through the biggest #economic #crisis since the 2nd world war, we are still facing the existential threat of biodiversity loss & climate change."

They do not give a fuck about biodiversity. They trashed it for profits. They do not care about the climate. Image
What they do care about. Protecting & expanding current power structures. Protecting the ruling class to which they belong. Profit$.

Markets are not the solution to the accelerating biodiversity crisis & ecological breakdown. They are the cause.

#NewDealForNature Image
Read 10 tweets
How an industrial adhesive product like Fevicol became a household name in India?

A thread :

#Pidilite #Fevicol #Fevistik #Brands #GameOfBrands #Branding #Marketing #CaseStudy #Advertising #Ogilvy
Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, 'Pidi' in Pidilite came from Parekh Dichem. Image
Late Shri Balvant Parekh founded the Company along with his brother. Shri BK Parekh distributed speciality chemicals manufactured by a German company. This gave him a few years of exposure in terms of products and industry.
Read 21 tweets
We’re about to start live-tweeting our Summer Student Showcase: Visualizing Science virtual event! Check here for tweets on visual communication research and how it applies to #scicomm, #infographics, #branding, and #socialmedia! ⬇️ @ComSciConCAN @ComSciConQC @AlexGelle
Give us a follow, tag us @designsthatcell and use #DTCSummerShowcase to let us know what you think about the event! We'd love to connect with you 🤗
Our founder, @NersesianSarah, is opening today’s event by introducing our summer internship program and today’s awesome speaker lineup! The intern program was developed to support undergraduate students who lost #research or #scicomm opportunities due to COVID-19 restrictions.
Read 44 tweets
#GlobalDealForNature, #NatureNeedsHalf, #VoiceForThePlanet, #30x30, #CampaignForNature (#Wyss, National Geographic),

- all marketing serves elite sought financialization of nature; the corporate capture of the commons.

#WEF #WWF #GDP #NaturalCapital #PES #Privatization
#VoiceForThePlanet is the sister marketing campaign of the #NewDealForNature. At helm of both campaigns are #WWF (atrocities against #Indigenous) working in #lockstep w/ World Economic Forum founded/headed by Klaus Schwab. Founding partners include UN - partnered w/ WEF in 2019.
The National Geographic Society markets the Global Deal for Nature, New Deal For Nature, & the Campaign for Nature w/ the #Wyss Foundation (billionaire Hansjörg Wyss). The Society operates via National Geographic Partners - a joint venture w/ #Disney.

#EmergingMarkets
Read 23 tweets
Reliance Jio is in "Technology Commodity Market". Design ripoff by JioMeet & JioChat affirms this underlying message in the market. Technology as a commodity is different from (1)(#JioMeet #JioChat #commodity #Commodities #RelianceJio #Jio #UX #Design #Market) ImageImage
Software as a commodity. White-label apps, framework & platform were in the market since a long time that are the example of Software as a commodity. Commodity trading is one of the oldest practice. Traditional companies environment are well equipped with (2)(#trading)
commodity legalities, so as India Trade & Legal Ecosystem. Reliance Jio have turn the table in their favor from bureaucracy, regulatory & legal perspective. It could also be possible that (3)(#trade #legal #bureaucracy #regulatory)
Read 32 tweets
0/ Brand as a #ThirdSpace by Habib Ullah Khan

While my poor friend was teaching the class, I was taking notes.

Notes from the Brand as a Third Space lecture with @Huk06 today at @HabibUniversity

#startups #founders #branding #marketing #thirdspace
1/ The spaces in our lives

1st Space. Home. Where we live, eat, share and sleep.

2nd Space. Work. Where we go work and earn a living.

3rd Space. Coffee shops. Stadiums. Gaming Consoles. Gyms. Trails.

Places where we go to be ourselves or find ourselves.
2/ The difference between spaces

The first two spaces are associated with society's expectations - imposed stereotypes and societal models

The third space is associated with aspiration and dreams

The third space is about choice.
Read 16 tweets
If you feel like your niche is too small to reach effectively, don't give up! Narrow niche markets have unique #SEO benefits. Once you crawl to the top, you essentially own the niche.

These 6 steps from @krisjonescom and @sejournal will help get you to the top.

THREAD...
STEP 1: Analyze Your Industry’s General Search Volume

1a) Google Keyword Planner is a good free tool for this, but it's not the only one. Ubersuggest by @neilpatel is another great free tool for discovering new keywords and keywords you already rank for: neilpatel.com/ubersuggest/
1b) Snoop on your competition, too. See what they rank for and study what you can do to outrank them. The @semrush Keyword Gap tool is a great way to compare your domain against your competitors.

semrush.com/analytics/keyw…
Read 24 tweets
Daqui a oito minutos, o Castelo Rá-Tim-Bum completa 26 anos – a estreia foi no dia 9 de maio de 1994, às 19h30.

E por conta disso eu resolvi brincar de thread hoje: para cada curtida, uma curiosidade sobre o Castelo! Vamos lá?

#tvcultura #casteloratimbum #anos90
1) O Castelo Rá-Tim-Bum não ia chamar Castelo Rá-Tim-Bum. Ia ser Castelo Encantado, ou Mundo Encantado, de repente da fase do projeto. Mas para conseguir o apoio da Fiesp, o presidente da Cultura, Roberto Muylaert, teve de colocar o Rá-Tim-Bum no nome. #branding, eles dizem.
2) O Castelo também não ia ser só um programa... num castelo. A princípio, o Castelo era só um dos muitos ambientes que o Cao Hamburger e o Flávio de Souza bolaram para um novo programa, que ia substituir o Rá-Tim-Bum na grade da @tvcultura.
Read 347 tweets
A thought strikes me browsing through the never ending online catalog of Apparel, that Apparel shopping is so much different than other type of shopping. Wouldn't it be great to swipe right & left like Tinder to be selective for first few minutes that will filter through the
catalog incrementally (ai) in real time. In the real world this is called window shopping!
Bombarding with XXXX numbers of items and tons of filters in the catalog is a complete disgrace to Hick's Law.

#retail #ecommerce #apparel #fashion #sales #brand #userresearch
Read 6 tweets

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