We have often seen a caption "Red Bull gives you Wings".
Fact- Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019).
What are their #marketingstrategy ?
#FridayMotivation @redbull @redbullindia
Authorities in France, Denmark, and Norway initially kept Red Bull from being sold domestically. However, as of 2014, it is on sale in all 27 member states of the European Union and in more than 167 countries around the world.
Red Bull focuses on three significant tactics to attract its target audience: Publishing awesome content, colossal publicity stunt, sponsoring or creating events. "They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. "
Red Bull's marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia AlphaTauri, football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Bragantino and New York Red Bulls), celebrity endorsements, and music.
Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice, etc.
ALL WORKED.
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