Everyone hates popups.
But they still work incredibly well to grow your list.
Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):
1/ Marketing Examples Newsletter
Why is it good?
Very personal and human - He starts with “Hey, I’m Harry”.
Social proof: 58,780 marketers + familiar marketing experts quotes.
He sets expectations with “Once a month with USP - Short, sweet, and practice”
2/ Customer Camp Scorecard
Why is it good?
Hits the key problem in your face - “Stop chasing the wrong customers”.
Offer: Free scorecard (something unique)
CTA: Value-driven
3/ Ecommerce Popups
Why is it so good?
It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).
Most e-commerce popups suck because usually the offer sucks.
4/ Email list growth popup
Why is it so good?
Offer: Teaching how to sell.
Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it
Bonus: Check out the privacy policy ;)
5/ A Simple Newsletter Opt-in
Why is it so good?
It answers the objection upfront with testimonials that deliver the value of opting in.
It’s simple and effective.
6/ Ecommerce Popup leading with education.
Why is it soo good?
Offering a transformation by joining the list.
Copy like - “you’re going to have perfect skin”.
Who does not want that?
7/ Email list growth for writers & bloggers
Why is it so good?
Copy used: “easy” and “proven” to get good habits.
Offer: Free chapter
Social proof: New York Times bestselling book
This popup makes me feel guilty for not giving my email.
8/TL;DR
- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting
If you found this thread helpful, please:
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- Follow me at @Aazarshad
I write about growth & marketing. I share my insights every week.
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