Aazar Shad Profile picture
Aug 20, 2021 10 tweets 3 min read Read on X
Everyone hates popups.

But they still work incredibly well to grow your list.

Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):
1/ Marketing Examples Newsletter

Why is it good?

Very personal and human - He starts with “Hey, I’m Harry”.

Social proof: 58,780 marketers + familiar marketing experts quotes.

He sets expectations with “Once a month with USP - Short, sweet, and practice” Image
2/ Customer Camp Scorecard

Why is it good?

Hits the key problem in your face - “Stop chasing the wrong customers”.

Offer: Free scorecard (something unique)

CTA: Value-driven Image
3/ Ecommerce Popups

Why is it so good?

It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).

Most e-commerce popups suck because usually the offer sucks. Image
4/ Email list growth popup

Why is it so good?

Offer: Teaching how to sell.

Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it

Bonus: Check out the privacy policy ;) Image
5/ A Simple Newsletter Opt-in

Why is it so good?

It answers the objection upfront with testimonials that deliver the value of opting in.

It’s simple and effective. Image
6/ Ecommerce Popup leading with education.

Why is it soo good?

Offering a transformation by joining the list.

Copy like - “you’re going to have perfect skin”.

Who does not want that? Image
7/ Email list growth for writers & bloggers

Why is it so good?

Copy used: “easy” and “proven” to get good habits.

Offer: Free chapter

Social proof: New York Times bestselling book

This popup makes me feel guilty for not giving my email. Image
8/TL;DR

- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting
If you found this thread helpful, please:

- Retweet the first tweet and help others find this thread

- Follow me at @Aazarshad

I write about growth & marketing. I share my insights every week.

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More from @Aazarshad

Jul 26, 2023
Confession:

I have an unhealthy habit of collecting proven Facebook ads.

The 16 best ads I've collected:
1. The Nostalgic ad Image
2. The Ugly Simple Ads Image
3. The Before & After Ad Image
Read 18 tweets
Jul 21, 2023
Most ads suck.

Because they look like ads.

Steal these 7 ad formats that don't look like ads:
But before that let me all of these ads have one psychological trick in common.

It's called familiarity bias:

It’s the tendency for individuals to prefer what is familiar and to seek to avoid the unknown.

This leads to scroll-stop

Stay till the end I have a secret for you.
1. The unexpected notes ad Image
Read 11 tweets
Jun 15, 2023
Over the past three months, I've spent over $300,000 on Facebook ads.

I slashed the cost per acquisition down from $60 to $30.

The secret?

A systematic creative testing strategy.

Steal this step-by-step scientific way of approaching ads:
Step # 1 – Focus on two types of campaigns only

You should only have two campaigns to keep the account structure simple. One should be the main prospecting campaign, and the other should be the creative testing campaign.

The prospecting main campaign is to scale the winning ads
Step # 2 – The creative testing

Based on your budget, start with 2 concepts (different creatives) and 3-4 variations.

Example: H/t Fraser

Once you find the winning hook & creative asset then you move that asset to the main campaign. Image
Read 15 tweets
Jun 12, 2023
The best course on Facebook ads will cost you $1500.

You'll spend over 50 hours watching unfinished videos.

It took me 5 years to learn, I’ll teach it to you in 5 minutes for free:
1/ Also, you don’t need to be a genius.

Facebook ads is about running hundreds of experiments & doubling down on what works.

You mostly need to understand the stages of awareness.
2/ Context exploitation with the stages of awareness.

Buyers are at different stages of their journey.

Top of the funnel: Unaware
Middle of the funnel: Just got aware
Bottom of the funnel: Relatively more aware

Here’s another way to look at it.

H/t @Julian.
Read 19 tweets
May 25, 2023
Great advertising should give a damn good & convincing reason for consumers to change their behavior.

And you can make that happen by leveraging psychology.

10 psychological concepts to generate winners at scale.
1. The Psychology of Fresh-Starts

What: The Fresh-Start Effect can give you the motivational boost you need to make changes and achieve your goals.

When to use it: New beginnings.

Example: MasterClass knows how to use this despite not being a fitness product. Image
2. The Psychology of Mimicry

What: We unconsciously imitate the behaviors, speech, & movements of others who are similar to us.

When to use it: Product with “aspirational” outcome categories.

Example: The "Whoop athlete" aspirations.

Link: go.aazarshad.com/whoop (video) Image
Read 12 tweets
Apr 2, 2023
I've spent 5Mn+ Facebook Ads with 5X ROAS this year.

Here are 7 lesser-known tools I use to get more done in less time:
1. Creatopy (Canva for performance marketers)

Marketers are usually stuck by designers or editors to create good ad designs and formats.

Unstuck yourself with Creatopy. It helps me create, customize, automate & scale my ad production & delivery.

Link: go.aazarshad.com/creatopy
2. Adbox

We aren't just media buyers but creative strategists too.

How do we stay on top of our creative game?

Adbox's swipefile ads help me stay creative for new ideas: meetadbox.com/aazar
Read 13 tweets

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