Everyone hates popups.
But they still work incredibly well to grow your list.
Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):
But they still work incredibly well to grow your list.
Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):
1/ Marketing Examples Newsletter
Why is it good?
Very personal and human - He starts with “Hey, I’m Harry”.
Social proof: 58,780 marketers + familiar marketing experts quotes.
He sets expectations with “Once a month with USP - Short, sweet, and practice”
Why is it good?
Very personal and human - He starts with “Hey, I’m Harry”.
Social proof: 58,780 marketers + familiar marketing experts quotes.
He sets expectations with “Once a month with USP - Short, sweet, and practice”
2/ Customer Camp Scorecard
Why is it good?
Hits the key problem in your face - “Stop chasing the wrong customers”.
Offer: Free scorecard (something unique)
CTA: Value-driven
Why is it good?
Hits the key problem in your face - “Stop chasing the wrong customers”.
Offer: Free scorecard (something unique)
CTA: Value-driven
3/ Ecommerce Popups
Why is it so good?
It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).
Most e-commerce popups suck because usually the offer sucks.
Why is it so good?
It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).
Most e-commerce popups suck because usually the offer sucks.
4/ Email list growth popup
Why is it so good?
Offer: Teaching how to sell.
Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it
Bonus: Check out the privacy policy ;)
Why is it so good?
Offer: Teaching how to sell.
Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it
Bonus: Check out the privacy policy ;)
5/ A Simple Newsletter Opt-in
Why is it so good?
It answers the objection upfront with testimonials that deliver the value of opting in.
It’s simple and effective.
Why is it so good?
It answers the objection upfront with testimonials that deliver the value of opting in.
It’s simple and effective.
6/ Ecommerce Popup leading with education.
Why is it soo good?
Offering a transformation by joining the list.
Copy like - “you’re going to have perfect skin”.
Who does not want that?
Why is it soo good?
Offering a transformation by joining the list.
Copy like - “you’re going to have perfect skin”.
Who does not want that?
7/ Email list growth for writers & bloggers
Why is it so good?
Copy used: “easy” and “proven” to get good habits.
Offer: Free chapter
Social proof: New York Times bestselling book
This popup makes me feel guilty for not giving my email.
Why is it so good?
Copy used: “easy” and “proven” to get good habits.
Offer: Free chapter
Social proof: New York Times bestselling book
This popup makes me feel guilty for not giving my email.
8/TL;DR
- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting
- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting
If you found this thread helpful, please:
- Retweet the first tweet and help others find this thread
- Follow me at @Aazarshad
I write about growth & marketing. I share my insights every week.
- Retweet the first tweet and help others find this thread
- Follow me at @Aazarshad
I write about growth & marketing. I share my insights every week.
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