But they still work incredibly well to grow your list.
Here are some pleasing examples to make popups stand out in your marketing(and be less annoying):
1/ Marketing Examples Newsletter
Why is it good?
Very personal and human - He starts with “Hey, I’m Harry”.
Social proof: 58,780 marketers + familiar marketing experts quotes.
He sets expectations with “Once a month with USP - Short, sweet, and practice”
2/ Customer Camp Scorecard
Why is it good?
Hits the key problem in your face - “Stop chasing the wrong customers”.
Offer: Free scorecard (something unique)
CTA: Value-driven
3/ Ecommerce Popups
Why is it so good?
It’s the offer: 15% off (normally it is 10%) + free shipping + free returns (wow).
Most e-commerce popups suck because usually the offer sucks.
4/ Email list growth popup
Why is it so good?
Offer: Teaching how to sell.
Copy: *want in on magic* - it evokes curiosity, he sends something special. I want to see it
Bonus: Check out the privacy policy ;)
5/ A Simple Newsletter Opt-in
Why is it so good?
It answers the objection upfront with testimonials that deliver the value of opting in.
It’s simple and effective.
6/ Ecommerce Popup leading with education.
Why is it soo good?
Offering a transformation by joining the list.
Copy like - “you’re going to have perfect skin”.
Who does not want that?
7/ Email list growth for writers & bloggers
Why is it so good?
Copy used: “easy” and “proven” to get good habits.
Offer: Free chapter
Social proof: New York Times bestselling book
This popup makes me feel guilty for not giving my email.
8/TL;DR
- Add social proof
- Use a great copy
- Offer something they can't refuse
- Generate curiosity
- Entice visitors with a transformation
- Set right expectations what they’ll be getting
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Over the past three months, I've spent over $300,000 on Facebook ads.
I slashed the cost per acquisition down from $60 to $30.
The secret?
A systematic creative testing strategy.
Steal this step-by-step scientific way of approaching ads:
Step # 1 – Focus on two types of campaigns only
You should only have two campaigns to keep the account structure simple. One should be the main prospecting campaign, and the other should be the creative testing campaign.
The prospecting main campaign is to scale the winning ads
Step # 2 – The creative testing
Based on your budget, start with 2 concepts (different creatives) and 3-4 variations.
Example: H/t Fraser
Once you find the winning hook & creative asset then you move that asset to the main campaign.