Thread by @RyanMcCready1

I usually hate automated emails from brands.

But I recently got one from @Grammarly that was almost perfect.

It even made me move them to my Primary inbox.

Because it was actually valuable.

🧵

The first thing I noticed about this email was the subject line.

I mean, that's what got me to click the email in the first place!

It wasn't salesly or trying too hard to get your attention.

Instead, Grammarly starts the whole interaction on a positive & friendly note.

Next, they keep the positivity rolling with a writing badge.

I got ""Tolstoy-Like"" for writing 7 weeks in a row.

This gamification might seem silly.

But it's a great way to give your users a pat on the back.

Especially for super-engaged users, like myself & other writers.

But I think my favorite part of the whole email is the Analytics section

First, it boosts my ego by saying I'm better than other users.

And also because it shows how much I actually achieved last week.

When you're heads down in a project, that perspective is quickly lost.

Grammarly also breaks down:

✅ Your writing tone
✅ Your top grammar mistakes
✅ Your top spelling mistakes

Into simple visuals that you can quickly read.

They include links on how to fix common mistakes.

Again, providing value to the reader.

If you have been paying attention, you might notice the immense value in this email.

Grammarly is giving you a ton of valuable info for free.

They don't even push any of their content until the last section of the email.

And even there, the content is helpful.

I think that's why I was so happy to open the email.

Instead of trying to push a new article into my inbox.

They told a compelling story about my writing with their data.

And outlined how I can become a better writer.

It felt helpful, which fits @Grammarly's brand perfectly.

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We will be tearing down how @Grammarly ranks on so many difficult keywords & directly takes on The Dictionary with a few key pages: content.foundationinc.co/insights-1