Coming up with content is hard.
And yet in one year I've:
• Tweeted 11k times
• Built out 4 courses
• Written 30+ threads
• Recorded 75+ podcasts
How?
🧵 11 frameworks to come up with unlimited content ideas:
1. Content Matrix
Let's start with a powerful one. Mix and match across key inputs.
The process:
• Open a sheet
• 1 column for potential audiences
• 1 column for topics
• 1 column for medium
• 1 column for angles
• Cross-pollinate columns
• Pick ideas
2. Spontaneous Capture
Dedicate one app solely to capturing content ideas in the moment. I use Typefully for this.
The process:
• Capture the idea in your app
• Leave it alone for 12 hours
• Go back in and edit it
• Schedule for posting
3. Tweet Stalk
Find past ideas that worked, and conjugate them for the present.
The process:
• Download Twemex Chrome extension
• Visit any profile (even yours)
• Study best-performing tweets
• Change them for your niche
• Give credit if needed
4. AI Brainstorming
If you're stuck, AI is a great tool to get the gears going.
The process:
• Open @copy_ai
• Click on "Blog Ideas" tool
• Put in a seed idea (ex. startup growth)
• Copy hundreds of ideas to a doc
• Plan out content calendar accordingly
5. Morning Braindump
The power of batching is unmatched.
The process:
• Open a blank word doc
• Set a timer for 30 minutes
• Set a topic constraint (ex. marketing)
• Write every idea you can for 30 mins
• Stop and leave it for 12 hours
• Revisit, edit, and schedule
6. Reddit Scraping
Reddit is a goldmine for memes, commentary, and ideas.
The process:
• Open a drive or folder for a swipe file
• Find a subreddit (ex. r/AdPorn)
• Save images and comments
• Add to content calendar
7. AYA (Ask Your Audience)
Want to know what your audience wants? Well, ask.
The process:
• Put out polls
• Post straight-up questions
• Perform audience interviews
• Take notes and create what they want
8. YouTube Comment Scraping
Very similar to Reddit Scraping, but in comment sections rather than subreddits.
The process:
• Visit your fav YT channel
• Open a video related to your topic
• Find questions in comments you could answer
9. Repurpose Responsibly
Don't go crazy on this, but it can be effective and a true multiplier.
The process:
• Take your piece of content
• Conjugate it for a different platform (ex. Tweet → YT Video)
• Key is to make it native to each app
10. Twitter Advanced Search
If you want to swipe topic-based content, this is a great way to go.
The process:
• Search using quotes around the KW ("startup marketing")
• Set a minimum likes threshold ("startup marketing" min_faves:300)
• Find ideas and formats
For more knowledge, follow me @heyblake!
I share threads and short tweets daily on marketing, making money online, and startups.
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