Thread by @sosfacilitators

How to design a course or webinar in under 1 hour.

A thread on how we take an idea and create a course from the first principles.

THREAD on course design 🧵... Let's go 👇

Everyone approaches course building differently.

Most just write down exercises.

This approach:
- Structures your knowledge in a model
- Builds a way to use your model
- Simple

👇

1. Start with a promise.

Your audience has a problem.

What is your course going to help them accomplish?

Example: Have a difficult conversation with a client.

2. Choose the three main things people need to master.

In our example, these could be:-

- A. Self Management
- B. Taking the Lead
- C. Communicate Constructively

These are the three main pillars.

🚨 This is where most go wrong because they step over it.

3. Look between the three main pillars to find 3 whys! What's the magic?

Continuing the example in this 🧵:

- A&B: Create Safety
- B&C: Forward Direction
- C&A: Take Response-ability

Now your ROI is established.

4. Per pillar, identify the three things people need to learn.

Example:

Pillar - Self Management

Lesson 1 - Learn to Listen deeply
Lesson 2 - "It's not about me."
Lesson 3 - Learn to pause and allow ventilation.

5. Rinse and Repeat for the other two pillars.

Now you have :

- 1 promise
- 3 why's/ROIs
- 3 pillars
- 9 lessons.

Enough to structure your marketing and course design.

6. Time to package webinars:

- talk about the promise,
- the 3 ROIs,
- the 3 pillars,
- then select 1 lesson to share
- CTA to learn the rest

7. Package the training:

- Use 6 or 8 sessions
- Bookend the first and last session with an introduction to your IP and application
- Distribute your 9 lessons over the remaining sessions.

8. Time to develop your lessons.

Adopt a consistent structure.

We love experiential training with handouts, exercises and debriefs.

These can be turned into cohort-based training.

Now that you know the basic strategy, it's up to you to design your course.

If you got any value from this thread:

- DM with your questions,
- Follow me,
- Like the first tweet of this thread.



Bonus 👇🏼

BONUS THOUGHT: Make it a Twitter thread:

1 promise
1 why it's important (roi)
3 pillars
1 example insight
1 cta

This thread was inspired and written for the #hypefurychallenge hosted by the wonderful folks at @hypefury