How to design a course or webinar in under 1 hour.
A thread on how we take an idea and create a course from the first principles.
THREAD on course design ๐งต... Let's go ๐
A thread on how we take an idea and create a course from the first principles.
THREAD on course design ๐งต... Let's go ๐
Everyone approaches course building differently.
Most just write down exercises.
This approach:
- Structures your knowledge in a model
- Builds a way to use your model
- Simple
๐
Most just write down exercises.
This approach:
- Structures your knowledge in a model
- Builds a way to use your model
- Simple
๐
1. Start with a promise.
Your audience has a problem.
What is your course going to help them accomplish?
Example: Have a difficult conversation with a client.
Your audience has a problem.
What is your course going to help them accomplish?
Example: Have a difficult conversation with a client.
2. Choose the three main things people need to master.
In our example, these could be:-
- A. Self Management
- B. Taking the Lead
- C. Communicate Constructively
These are the three main pillars.
In our example, these could be:-
- A. Self Management
- B. Taking the Lead
- C. Communicate Constructively
These are the three main pillars.
๐จ This is where most go wrong because they step over it.
3. Look between the three main pillars to find 3 whys! What's the magic?
Continuing the example in this ๐งต:
- A&B: Create Safety
- B&C: Forward Direction
- C&A: Take Response-ability
Now your ROI is established.
3. Look between the three main pillars to find 3 whys! What's the magic?
Continuing the example in this ๐งต:
- A&B: Create Safety
- B&C: Forward Direction
- C&A: Take Response-ability
Now your ROI is established.
4. Per pillar, identify the three things people need to learn.
Example:
Pillar - Self Management
Lesson 1 - Learn to Listen deeply
Lesson 2 - "It's not about me."
Lesson 3 - Learn to pause and allow ventilation.
Example:
Pillar - Self Management
Lesson 1 - Learn to Listen deeply
Lesson 2 - "It's not about me."
Lesson 3 - Learn to pause and allow ventilation.
5. Rinse and Repeat for the other two pillars.
Now you have :
- 1 promise
- 3 why's/ROIs
- 3 pillars
- 9 lessons.
Enough to structure your marketing and course design.
Now you have :
- 1 promise
- 3 why's/ROIs
- 3 pillars
- 9 lessons.
Enough to structure your marketing and course design.
6. Time to package webinars:
- talk about the promise,
- the 3 ROIs,
- the 3 pillars,
- then select 1 lesson to share
- CTA to learn the rest
- talk about the promise,
- the 3 ROIs,
- the 3 pillars,
- then select 1 lesson to share
- CTA to learn the rest
7. Package the training:
- Use 6 or 8 sessions
- Bookend the first and last session with an introduction to your IP and application
- Distribute your 9 lessons over the remaining sessions.
- Use 6 or 8 sessions
- Bookend the first and last session with an introduction to your IP and application
- Distribute your 9 lessons over the remaining sessions.
8. Time to develop your lessons.
Adopt a consistent structure.
We love experiential training with handouts, exercises and debriefs.
These can be turned into cohort-based training.
Adopt a consistent structure.
We love experiential training with handouts, exercises and debriefs.
These can be turned into cohort-based training.
Now that you know the basic strategy, it's up to you to design your course.
If you got any value from this thread:
- DM with your questions,
- Follow me,
- Like the first tweet of this thread.
Bonus ๐๐ผ
If you got any value from this thread:
- DM with your questions,
- Follow me,
- Like the first tweet of this thread.
https://twitter.com/frncscobptsta/status/1438404258341310465?s=20
Bonus ๐๐ผ
BONUS THOUGHT: Make it a Twitter thread:
1 promise
1 why it's important (roi)
3 pillars
1 example insight
1 cta
1 promise
1 why it's important (roi)
3 pillars
1 example insight
1 cta
This thread was inspired and written for the #hypefurychallenge hosted by the wonderful folks at @hypefury
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