Thread by @jmoserr

10 marketing psychology tips that will increase conversions on your website, emails, ads, and more:

1. Instant Gratification

We're hardwired to want more, faster.

It's so powerful that Amazon began offering 2-hour delivery because two days wasn't fast enough.

Apply it: use it in your startup's onboarding flow. Give users extra trial days with each step.

2. Curiosity Gap

The discrepancy between what we know and what we would like to know.

The gap in the reader's existing knowledge on a subject compels them to click, learn, and fill that gap.

Apply it: email subjects, article headlines, podcast topics.

3. Loss Aversion

We perceive losses more intensely than equivalent gains.

The fear of losing $20 is stronger than the joy of gaining $20.

Apply it: give a full-access trial. Losing amazing features at the end will be more painful than the joy of gaining them by upgrading.

4. Nostalgia Psychology

Nostalgia is a positive emotion based on affection for the past.

Nostalgia can fuel effective ad campaigns by eliciting happy memories and building product / brand association with those feelings.

5. Path of Least Resistance

Also known as the law of least effort – people want to get things quickly and easily, without much effort or trouble.

Apply it: only use one call to action on your website. Make the next step clear and risk-free.

6. Color Psychology

Colors have meaning and impact brand perceptions and buying decisions.

🔴 = excitement, bold
🔵 = trust, durable
🟡 = optimism, approachable
🟠 = friendly, confident
🟣 = creativity
🟢 = peaceful, health, growth
⚪ = balance, calm

Apply it: branding.

7. Reciprocity

We naturally want to "return the favor."

Leverage this with your marketing efforts. Give away free courses, guides, and ebooks.

People will reciprocate with their attention and email if your content is valuable.

8. Diderot Effect

When you buy something new you often buy related items to match style, use, etc.

Example: you buy new pants, but now want new shoes, shirts, and a belt.

Apply it: retargeting ads + email marketing to existing customers.

@sketchplanator:

9. Identity

What we buy is driven largely by the principle of identity.

It's why we put stickers on our laptops. It's why we proudly share our marketing tech stacks.

Apply it: tell stories that fuel identity and connection to your brand:

10. Social Proof

79% of consumers trust reviews as much as personal recommendations from friends or family - @brightlocal

Maximize social proof by using it at key decision stages, like pricing pages:

Were these tips useful?

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