Following the arrest of Aryan Khan, the 23-year-old son of SRK, the internet has been rife with attacking the actor. Apart from memes, insults, & jokes, the actor's association with the popular education tech company BYJU's has come under the limelight.
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Some experts noted the issue has surely negatively impacted SRK's image, so his endorsements and upcoming movies will suffer. While none of his movies are up for immediate release, some of Khan's brands did face the wrath of netizens. #AryanKhan
Sandeep Goyal, chief mentor of the Indian Institute of Human Brands, said, "While there is a lot of mauling on social media right now, people, in general, have become much more tolerant or acceptable to such 'lifestyle transgressions' of the celebrities."
The worst-hit brand was BYJU's as social media users raised slogans to remove the actor as the brand ambassador of the firm. One Twitter user wrote, "Dad is busy promoting Byjus coaching for IIT aspirants and son is busy attending drug rave parties." #byjus
Further, SRK's partnership with Vimal Pan Masala was also brought up but in a different sense. People were also miffed at celebrities for not commenting on other recent happenings such as the Lakhimpur Kheri violence or the Pandora Papers leak. #ShahRukhKhan
Coming to the case, Aryan and seven others were arrested by the Narcotics Control Bureau on Sunday for possessing drugs at a rave party on a cruise ship. The latest reports suggest he has been taken to a Mumbai court after being sent to custody yesterday.
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