1/ Piper survey 10,000 US teens - some interesting stats on social media usage: Instagram continues to lead monthly usage, although falling, TikTok gaining. $SNAP remains favourite, improving its lead, TikTok second then Instagram 3rd favourite, losing 2 points.
2/ $PINS gender skew among teens higher than I'd have thought - 90% skew. TikTok 64% skewed to females. Discord most skewed to men at 77% followed by Twitter (67% male skew) then $FB (65% male skew). $SNAP most balanced gender usage.
3/ $SNAP best positioned for social commerce:
4/ $PINS user wallet spend over-indexes to clothing, personal care and fashion, under-indexes most to video games, electronics and cars.
5/ $FB The waning popularity of Instagram among US teens can be seen well in the graphic below - teens voting Insta as their favourite app has fallen from 35% in Fall 19 to 21% now:
6/ Re Daily video consumption, $NFLX still remains most popular with YouTube close second. Other streaming platforms nowhere.
7/ Streaming video now 94% of viewing vs cable at 6% - this was 71% to 29% back in Fall 2015:
8/ Putting social media and streaming video together we can see the top 5 ($NFLX, IG, $SNAP, YouTube & TikTok) dominate usage:
9/ Last slide - $AMZN continues to dominate teen e-commerce usage:
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