Trung Phan Profile picture
Write on business with @workweekinc. Building an AI research app: @bearlyai

Oct 10, 2021, 21 tweets

OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message"

Here are 12 gems 🧵

1/ In Google's logo, 5 of 6 letters are primary colors. The only outlier is "L", a secondary color (green).

Per the logo's designer:"Instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."

2/ In the SpaceX logo, the letter "X" matches the trajectory of of the Falcon 9 Rocket.

3/ In the Tostitos logo, the dot on the letter "i" is a bowl of salsa. It is book-ended by 2 people ("t") holding a chip about to smash some food.

4/ The overlapping ovals in the Toyota logo spell out each of the letters in "Toyota" if you look closely.

5/ In the Amazon logo, the yellow arrow links the letters "a" and "z". This signifies that the company sells "everything from A to Z".

6/ Chocolate-maker Toblerone was founded in Bern, Switzerland. The city is known for its bear population, and the animal can be found in the logo's mountain shape.

7/ The green lines in the Cisco logo represent digital signals...but are also in the shape of the Golden Gate bridge (Cisco was founded in SF).

8/ Gillette is obviously known for its razors. To demonstrate sharpness, the tips of the letter "G" and "i" look like they are cut by a blade.

9/ The Berkshire Hathaway logo has NO hidden meaning. It's literally just the words "Berkshire" and "Hathaway"lol

10/ In the Hershey's Kisses logo, the space between the "K" and the "i" looks like ... a Hershey's Kisses.

11/ In the Tesla logo, the "T" logo is a single rotor from an EV motor.

12/ Sony's VAIO logo represents the integration of "analog" and "digital tech". The "VA" is in the shape of an analog wave while the IO refers to digital binary code.

13/ The Beats logo -- a letter "b" on a circle red background -- looks like someone wearing a pair of Beats headphones.

14/ Last (and guessing most people know this): In the FedEx logo, the space between the letters "E" and "x" creates an arrow pointing forward.

15/ If you enjoyed that, I write threads breaking down tech and business 1-2x a week.

Def follow @TrungTPhan to catch them in your feed.

Here's one that might tickle your fancy:

17/ I also discuss interesting topics like this once a week on the Not Investment Advice (NIA) podcast.

(Our logo has no hidden meaning).

Watch/Listen: linktr.ee/notinvestmenta…

18/ Urban legend had it that the collar in the @Wendys logo spelt out "MoM". Wendy's denies it but I choose to believe it a real hidden message.

19/ Here are a few more:
◻️ The "B" in Ray Bans is a pair of sunglasses
◻️ The "B" and "R" in Baskin Robbins make the #31 (as in 31 flavors)
◻️ The yellow circle in "Tour De France" is actually someone riding a bike
◻️ The "U" Unilever logo is made up of products they sell

20/ Re: the Google designer that says “green is a secondary color”.

It is for painting but not for physics and light:

🔗 science.howstuffworks.com/primary-colors…

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