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Trung Phan

@TrungTPhan

Oct 10, 2021 • 21 tweets • 8 min read • Read on X

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OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message"

Here are 12 gems 🧵

1/ In Google's logo, 5 of 6 letters are primary colors. The only outlier is "L", a secondary color (green).

Per the logo's designer:"Instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."

2/ In the SpaceX logo, the letter "X" matches the trajectory of of the Falcon 9 Rocket.

3/ In the Tostitos logo, the dot on the letter "i" is a bowl of salsa. It is book-ended by 2 people ("t") holding a chip about to smash some food.

4/ The overlapping ovals in the Toyota logo spell out each of the letters in "Toyota" if you look closely.

5/ In the Amazon logo, the yellow arrow links the letters "a" and "z". This signifies that the company sells "everything from A to Z".

6/ Chocolate-maker Toblerone was founded in Bern, Switzerland. The city is known for its bear population, and the animal can be found in the logo's mountain shape.

7/ The green lines in the Cisco logo represent digital signals...but are also in the shape of the Golden Gate bridge (Cisco was founded in SF).

8/ Gillette is obviously known for its razors. To demonstrate sharpness, the tips of the letter "G" and "i" look like they are cut by a blade.

9/ The Berkshire Hathaway logo has NO hidden meaning. It's literally just the words "Berkshire" and "Hathaway"lol

10/ In the Hershey's Kisses logo, the space between the "K" and the "i" looks like ... a Hershey's Kisses.

11/ In the Tesla logo, the "T" logo is a single rotor from an EV motor.

12/ Sony's VAIO logo represents the integration of "analog" and "digital tech". The "VA" is in the shape of an analog wave while the IO refers to digital binary code.

13/ The Beats logo -- a letter "b" on a circle red background -- looks like someone wearing a pair of Beats headphones.

14/ Last (and guessing most people know this): In the FedEx logo, the space between the letters "E" and "x" creates an arrow pointing forward.

@TrungTPhan

15/ If you enjoyed that, I write threads breaking down tech and business 1-2x a week.

Def follow @TrungTPhan to catch them in your feed.

Here's one that might tickle your fancy:

https://twitter.com/TrungTPhan/status/1432000225862848514

16/ Sources

CNBC: google.com/url?q=https://…

RD: google.com/url?q=https://…

The Best Life: bestlifeonline.com/brand-logos-se…

17/ I also discuss interesting topics like this once a week on the Not Investment Advice (NIA) podcast.

(Our logo has no hidden meaning).

Watch/Listen: linktr.ee/notinvestmenta…

@Wendys

18/ Urban legend had it that the collar in the @Wendys logo spelt out "MoM". Wendy's denies it but I choose to believe it a real hidden message.

19/ Here are a few more:
◻️ The "B" in Ray Bans is a pair of sunglasses
◻️ The "B" and "R" in Baskin Robbins make the #31 (as in 31 flavors)
◻️ The yellow circle in "Tour De France" is actually someone riding a bike
◻️ The "U" Unilever logo is made up of products they sell

20/ Re: the Google designer that says “green is a secondary color”.

It is for painting but not for physics and light:

🔗 science.howstuffworks.com/primary-colors…

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More from @TrungTPhan

Trung Phan

@TrungTPhan

Jul 28

The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.

When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.

The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).

Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).

It was at these markets that French baguettes were introduced and traded.

Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).

Two features of Saigon helped create this texture:

▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).

▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.

Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.

The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.

Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.

Bánh mì was traditionally upper class fare but it met the need for on-the-go food.

Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).

Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.

Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.

While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).

It never got made but fun story to retell: readtrung.com/p/im-making-a-…

Classic episode

Read 4 tweets

Trung Phan

@TrungTPhan

Jul 26

the most underrated winner of the AI boom is the 15,000 person Caribbean island of Anguilla (which has a GDP of ~$320m)

The research team is happy to announce that we’ve played our part contributing to Anguilla’s windfall.

We also paid $99 to GoDaddy to see if we could secure one more .AI domain. Bearly.AI

https://twitter.com/conormyhrvold/status/1949137437768446017

Polynesian island Tuvalu has an even smaller population (10,000)!!

https://twitter.com/conormyhrvold/status/1949137437768446017

Read 4 tweets

Trung Phan

@TrungTPhan

Jun 8

someone used Veo3 to make Moses as a YouTuber live-streaming the Exodus

accent does change at end: reddit.com/r/ChatGPT/s/bO…

On-demand history vids like this in few years with Google Veo very plausible.

I previously wrote on YouTube as greatest athletics learning machine ever…could get souped up: readtrung.com/p/youtube-the-…

Read 4 tweets

Trung Phan

@TrungTPhan

Jun 8

reminder that no “asian guy and stripper” story will ever top Enron Lou Pai’s “asian guy and stripper” story

Totally forgot Lou Pai got the stripper pregnant.

If this story was transplanted to 2020s, Pai would probably have been a whale on OnlyFans and gotten got…anyways, I wrote about the economics of OF here: readtrung.com/p/onlyfans-sti…

https://twitter.com/jayvas/status/1520795644226588672

LOU PAI!

https://twitter.com/jayvas/status/1520795644226588672

Read 4 tweets

Trung Phan

@TrungTPhan

Apr 29

Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.”

x.com/bearlyai/statu…

Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…

The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…

Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…

Read 4 tweets

Trung Phan

@TrungTPhan

Feb 4

Norway discovered off-shore oil in 1969. It launched its sovereign wealth fund with $300m in 1996.

It’s since grown 6,000x to $1.8T or $327,000 per Norwegian (5.5m people).

The fund owns 1.5% of all global equities but, most impressively, had a UX designer put a real-time fund value tracker on its website landing page.

Norway’s SWF roughly is 65% equity, 25% bond, 10% real estate/infra (all global).

Unsurprisingly, its largest holding is Apple ($47B, or 1.4% of the entire company).

On a related note, here is my deep dive podcast on Steve Jobs and making of the iPhone: podcasts.apple.com/us/podcast/caf…