OK, this was an interesting rabbit hole: "Famous corporate logo designs with a hidden message"
Here are 12 gems 🧵
1/ In Google's logo, 5 of 6 letters are primary colors. The only outlier is "L", a secondary color (green).
Per the logo's designer:"Instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn't follow the rules."
2/ In the SpaceX logo, the letter "X" matches the trajectory of of the Falcon 9 Rocket.
3/ In the Tostitos logo, the dot on the letter "i" is a bowl of salsa. It is book-ended by 2 people ("t") holding a chip about to smash some food.
4/ The overlapping ovals in the Toyota logo spell out each of the letters in "Toyota" if you look closely.
5/ In the Amazon logo, the yellow arrow links the letters "a" and "z". This signifies that the company sells "everything from A to Z".
6/ Chocolate-maker Toblerone was founded in Bern, Switzerland. The city is known for its bear population, and the animal can be found in the logo's mountain shape.
7/ The green lines in the Cisco logo represent digital signals...but are also in the shape of the Golden Gate bridge (Cisco was founded in SF).
8/ Gillette is obviously known for its razors. To demonstrate sharpness, the tips of the letter "G" and "i" look like they are cut by a blade.
9/ The Berkshire Hathaway logo has NO hidden meaning. It's literally just the words "Berkshire" and "Hathaway"lol
10/ In the Hershey's Kisses logo, the space between the "K" and the "i" looks like ... a Hershey's Kisses.
11/ In the Tesla logo, the "T" logo is a single rotor from an EV motor.
12/ Sony's VAIO logo represents the integration of "analog" and "digital tech". The "VA" is in the shape of an analog wave while the IO refers to digital binary code.
13/ The Beats logo -- a letter "b" on a circle red background -- looks like someone wearing a pair of Beats headphones.
14/ Last (and guessing most people know this): In the FedEx logo, the space between the letters "E" and "x" creates an arrow pointing forward.
15/ If you enjoyed that, I write threads breaking down tech and business 1-2x a week.
Def follow @TrungTPhan to catch them in your feed.
18/ Urban legend had it that the collar in the @Wendys logo spelt out "MoM". Wendy's denies it but I choose to believe it a real hidden message.
19/ Here are a few more:
◻️ The "B" in Ray Bans is a pair of sunglasses
◻️ The "B" and "R" in Baskin Robbins make the #31 (as in 31 flavors)
◻️ The yellow circle in "Tour De France" is actually someone riding a bike
◻️ The "U" Unilever logo is made up of products they sell
20/ Re: the Google designer that says “green is a secondary color”.
reminder that no “asian guy and stripper” story will ever top Enron Lou Pai’s “asian guy and stripper” story
Totally forgot Lou Pai got the stripper pregnant.
If this story was transplanted to 2020s, Pai would probably have been a whale on OnlyFans and gotten got…anyways, I wrote about the economics of OF here: readtrung.com/p/onlyfans-sti…
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.”
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…
The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…
never forget that episode of “Nathan For You” when he launched a fire detector product and tried to avoid import tariffs by turning it into a music device
One company that has been very good at navigating international food tariffs/regulations is Trader Joe’s. Built its dairy and wine businesses by finding workarounds.