Thread by @jasonlk

Amplitude is the first pure-play analytics SaaS company to IPO in quite a while

It's growing a stunning 57% at $150m+ ARR ... and that's up from 50% just a year ago

It's a $7B leader so many of us rely on in our products

5 Interesting Learnings: 🔽🔽🔽🔽🔽

#1. 1,200 total paying customers, with 300 of them at $100k ARR and 22 at $1m+ ARR

Amplitude has consistently gone upmarket, but not radically. This is the sort of organic upmarket path a lot of us see, growing more enterprise each year:

#2. Customer count growing as fast as revenue — rare, & a great sign for future

New customers grew from +41% in 2020 to +51% in 2021! Most leaders at scale with high NRR get more & more revenue from existing base. Having that high a ratio is a strong sign of future growth.

#3. Use overages to renegotiate contracts -- but not so much to charge per event

While Amplitude charges per volume, in part, it doesn’t make a material amount from overages. Rather, it uses overage events to trigger a call from sales to buy more.

#4. 119% NRR. Strong, but not at crazy levels of some developer apps.

119% is strong NRR, but on its own, not the crazy high we’ve seen with some adjacent Cloud players. But plenty strong to fuel growth for a decade. A good comp if you are like Amplitude.

#5. Amplitude is accelerating — from 50% growth to 57% at $150m ARR.

This is super impressive and what we’re seeing from so many Cloud leaders. The best of the best are not just maintaining growth rates we haven’t seen before -- they’re growing even faster at scale. Amazing

And a few bonus notes:

#6. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D. It does take an army to support an analytics platform, even with a free edition.

#7. Founders own about 16% together at IPO. CEO Spencer Skates owns 8.5%, CTO Curtis Liu 8.0%

A deeper dive here:

saastr.com/5-interesting-…