Thread by @NeelBParekh

I spent 8+ years working on our cleaner recruiting funnel.

Here is the EXACT 6-Step Hiring Funnel we use and the numbers you need to be targeting.

💰Money making thread for any local service biz entrepreneur

//The MaidThis Franchise Hiring Playbook👇//

Core concept here: treat your recruiting funnel the same as you would for your marketing funnel.

We talk about ROI, CPC, ROAS, etc etc for marketing. Why not do the same for recruiting?

Fix that labor funnel and you'll be growing faster than 95% of the competition 🚀

1️⃣: STAND OUT FROM COMPETITION

Make a playful job ad about the CANDIDATE, not your company.

Hire a copywriter if you can't do this, or read a bunch of job ads that convert.

Ex: the subject line of of our our job ad copies is "Not another crappy $10/hr job". 👇

Why is this important? Because your competition is NOT doing this. They have a generic "we are looking for professional X,Y,Z".

People are NOT just looking for the highest paid job. They want fun and culture. Show that and you set yourself apart from the masses immediately.

Pro tip for this: remove as many 'we' statements as you can. The candidate wants to know whats in it for them....make the job copy about the candidate almost exclusively.

List your requirements, but stop talking so much about your company. Thats for later in the funnel.

2️⃣: COMPANY CULTURE

This is the hardest one, but you HAVE TO build a fun culture for the employee.

I don't believe you're getting a vastly superior cleaner from $15/hr to $19/hr...its prob the same-ish person.

Stop competing on price. Build a culture they want to join.

3️⃣: THE FUNNEL AND NUMBERS

Let's get into the nitty gritty now. Keep these metrics and numbers in mind so you know if you're performing on par or not.

If you're off-track with these #s, then you know this is the part of the funnel you need to work on.

The 4 Step Funnel is ⬇️

Step 1) Online Job Ad: we target <$2 per qualified applicant (QA). This means they hit our 5 criteria to move forward to the phone screening phase. We push qualified applicants into a Trello board.

<$2/QA = good
$2-4 = okay
> $4 = bad

Depends on niche and geographic market.

Step 2) Initial Screening Call:

This is where we ask 5 key questions to see if the candidate hit the main qualifications to move on. This call should be 5-10 min max.

Normally we're seeing ~25% of qualified applicants passing this phase onto Step 3. Even after we pre-screen ⬇️

If 50% of the people you speak to are good enough to make it to the 2nd round call, you're in really good shape.

If you're at a 10% rate, for ex, then you know you have a problem between Step 1 to Step 2 of the funnel. Focus on fixing that, then move on.

Step 3) Video Interview Call: Reminder texts sent before. I'd say a 50% show up rate here is good and on track. Review qualification questions, assess demeanor, ask Core Value-based questions.

If you're under 25% show up rate, go back and fix Step 2 of the funnel

Step 4) Test Cleaning and/or Onboarding Call

At this stage, either you feel good enough to move the candidate straight to onboarding call (paperwork setup, policies, etc). OR you move them to a test cleaning phase, if you're worried about reliability ⬇️

Roughly 3/4 (75%) of applicants who make it here should make it to the finish line. If they aren't, same as before...go back and assess the earlier funnel steps.

Let's run through the math.

20 Qualified Applicants = $40-80 spend target
25% make it past initial phone screening = 5
50% show up rate = 2.5
50-75% successfully onboarded = ~1.2 to 1.8 successfully onboarded cleaners.

This doesn't include labor hours for your recruiter.

TL;DR of the Labor Recruiting Playbook

1️⃣ Good recruiting copy
2️⃣ Company culture fixing
3️⃣ Phone Screening
4️⃣ Video Call
5️⃣ Test cleaning
6️⃣ Onboarding

Your labor funnel is more important than your marketing funnel. Track your recruiting numbers diligently.

If you're here -- Thanks for reading.

Want to learn about local biz tactics I use at MaidThis Franchise?

Then follow me @NeelBParekh

I'll be doing 1 thread every weekday for the next few weeks ✌️

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@rohangilkes you mentioned this would be a helpful topic, lmk if anything would be good to expand on...hiring thread delivered 🔥