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Follow me to learn tactics and strategies to scale your startup. CMO @smartasset, a 🦄.

Dec 1, 2021, 18 tweets

Most Things Worth Doing Are Hard.

But humans are pretty good at doing hard things.

15 EPIC achievements and their cost in lives and treasure, from 2600 BC to the present:

The Great Pyramid of Giza

What: largest pyramid ever built, served as a tomb for Egyptian king Khufu.

When: built over 20+ years around 2600 BC

Cost: required 2.3 million blocks of stone and a daily workforce of 20K laborers.

Impact: tallest building in world for 3,800 yrs

The Great Wall of China

What: 15-50 feet high, 13,000 miles long

When: began around 5th century B.C. and continued for 2,000 years

Cost: workforce in millions. Estimated 400,000 people died during construction.

Impact: largest architectural project ever undertaken

The Printing Press

What: Johannes Gutenberg invented a printing press that made mass book production possible.

When: 1455

Cost: Gutenberg spent years perfecting his invention in secrecy, borrowing vast sums.

Impact: a revolution in knowledge sharing and literacy.

Circumnavigation

What: Ferdinand Magellan led an expedition of 5 ships around the world.

When: 1519-1522

Cost: only 1 ship with 18 of 260 men returned to Spain. Many died of disease. Magellan was killed in the Philippines

Impact: revealed the extent of the Earth

Telephone

What: enabled voice communication over long distances

When: researched from 1840's onward. Alexander Graham Bell's patent approved in 1876.

Cost: unknown

Impact: by 1905 over 2 million phones existed, transforming long-distance communication forever.

Electricity

What: electrical current used to produce heat, light, etc.

When: 19th century

Cost: Thomas Edison found 10,000 ways not to make a lightbulb before succeeding in 1879.

Impact: Electricity has transformed life and underpins most modern innovation.

Wright Brothers' Flight

What: Orville and Wilbur Wright made the first controlled flight of a heavier-than-air aircraft

When: 1903

Cost: <$28K, which the brothers earned from their bicycle business

Impact: sustained flight transformed warfare and travel forever.

Antibiotics

What: Penicillin was first mass-produced antibiotic

When: bacteria's role in infections understood in 19th century. Mass production of penicillin began during WWII.

Cost: unknown

Impact: Infections were leading cause of death, now treated routinely.

Nuclear Weapons

What: scientists split or join atoms to create massive amounts of energy in explosive devices

When: first nuclear explosion July 16, 1945

Cost: Manhattan Project cost $23 billion in today's dollars

Impact: reduced likelihood of WWIII

Solar Energy

What: harnessing light as an energy source

When: photovoltaic effect discovered in 1839, allowing people to make electricity with light. First solar cell invented 1949.

Cost: $100Ms in research funded each year

Impact: 2% of world's electricity is solar (2019)

Apollo 11 Moon Landing

What: Neil Armstrong and Buzz Aldrin traveled 240,000 miles in 76 hours to became first humans on the moon.

When: July 20, 1969

Cost: ~400,000 workers and $100 billion in today's dollars.

Impact: Cold War achievement. Inspiration to future generations

Smallpox Eradication

What: Global vaccination campaign

When: Smallpox existed for >3,000 years. Killed 300 million since 1900 alone. W.H.O. launched eradication campaign in 1959, officially ended 1980.

Cost: $300 million

Impact: Millions of lives saved annually.

Human Genome Project

What: scientists mapped 3 billion base pairs in human genome

When: 1990 - 2003

Cost: $1 billion. Now costs <$1,000 and takes only a few days.

Impact: improved understanding of genetic disease, enabling new treatments and predicting their effectiveness.

Three Gorges Dam

What: world's largest power station, generates 95 terrawatt-hours per year

When: built 1994-2015

Cost: $30+ billion, 60,000 workers, 27M cubic meters of concrete and enough steel for 63 Eiffel Towers.

Impact: electrical output covered costs in < 10 yrs

Coronavirus Vaccine

What: successful vaccine against COVID-19

When: first FDA-approved mRNA vaccines in 2020

Cost: 1,000's of scientists + billions spent to produce new vaccine in record time (<1 yr)

Impact: millions of lives saved, hastened economic recovery

If you found this interesting or inspiring, please retweet for others to discover.

I tweet about marketing, startups and human ingenuity. Follow me at @bbourque

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