I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).
TikTok has quickly become the best channel right behind FB/Google for many brands.
The barrier to entry on TikTok is LOW. Here's some tips👇
No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.
No media buying hacks are necessary.
All you need is a simplified account structure and most importantly...
#1 A really great product
#2 Really great ads
(+ Kevin my dog/UGC king😋)
It has never been EASIER to get good ad inspiration for TikTok ads.
TikTok's top ad library is a gold mine.
You don't have to be a marketing genius to recognize what sets apart the good ads from the bad ads.
The hardest part is always the execution.
ads.tiktok.com/business/creat…
As a paid social consultant, the most valuable thing I can do is to help brands with their creative strategy and execution on TikTok.
The great thing is that ads that work on TikTok also work great on Facebook (but not the other way around).
While having a good ad account structure on TikTok is important, really the most important thing is to have a heavy stream of new creatives to test each week.
Creatives on TikTok fatigue fast! Way faster than FB.
So each week, I work with my UGC girls to get new ad content.
Testing different video hooks is incredibly important on TikTok.
Just slightly changing the opening scene can have a huge impact on performance.
Here's an example of an ad we did this week. V1 is testing the opener of ripping the laundry detergent sheet...
Where as V2 is testing taking the laundry out of the washer.
Just a simple change of the first 3 seconds can massively impact the ad's performance.
Luckily I have an amazing network of UGC talent and ad editors so I can get my clients new ad versions on a weekly basis.
So if you are on the fence about testing TikTok ads...
Of course, do it!
I am releasing a TikTok course VERY soon that will dive deeper into TikTok attribution, creative tutorials, etc so keep an eye out :).
Or if you want to work with me on TikTok ads, I'd love to chat!
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