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Social Savannah

Dec 10, 2021 • 8 tweets • 3 min read • Read on X

I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).

TikTok has quickly become the best channel right behind FB/Google for many brands.

The barrier to entry on TikTok is LOW. Here's some tips👇

No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.

No media buying hacks are necessary.

All you need is a simplified account structure and most importantly...

#1 A really great product

#2 Really great ads

(+ Kevin my dog/UGC king😋)

It has never been EASIER to get good ad inspiration for TikTok ads.

TikTok's top ad library is a gold mine.

You don't have to be a marketing genius to recognize what sets apart the good ads from the bad ads.

The hardest part is always the execution.

ads.tiktok.com/business/creat…

As a paid social consultant, the most valuable thing I can do is to help brands with their creative strategy and execution on TikTok.

The great thing is that ads that work on TikTok also work great on Facebook (but not the other way around).

While having a good ad account structure on TikTok is important, really the most important thing is to have a heavy stream of new creatives to test each week.

Creatives on TikTok fatigue fast! Way faster than FB.

So each week, I work with my UGC girls to get new ad content.

Testing different video hooks is incredibly important on TikTok.

Just slightly changing the opening scene can have a huge impact on performance.

Here's an example of an ad we did this week. V1 is testing the opener of ripping the laundry detergent sheet...

Where as V2 is testing taking the laundry out of the washer.

Just a simple change of the first 3 seconds can massively impact the ad's performance.

Luckily I have an amazing network of UGC talent and ad editors so I can get my clients new ad versions on a weekly basis.

So if you are on the fence about testing TikTok ads...

Of course, do it!

I am releasing a TikTok course VERY soon that will dive deeper into TikTok attribution, creative tutorials, etc so keep an eye out :).

Or if you want to work with me on TikTok ads, I'd love to chat!

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More from @social_savannah

Social Savannah

@social_savannah

Jul 27, 2023

What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.

Here are 15 top ad formats for you to use as inspiration:

#1 Let me change your mind about _________

#2 It's time to ditch ______, and get something much better from _____

#3 Fake Podcast (I am LITERALLY obsessed with this ad format)

Read 15 tweets

Social Savannah

@social_savannah

Jul 7, 2023

5 TikTok Ad Types You Should Test ASAP:

#1 Hook: "How these _____ changed my _____ game"

#2 "Trickster" TikTok voice effect + reverse clip intro

#3 Hook: "This is my new addiction"

Read 5 tweets

Social Savannah

@social_savannah

May 24, 2023

I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.

Here's the story of my most successful side project:

I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.

I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.

I saw that the ads running through the Savvy Finds page were nearly always the winner, with all variables remaining the same. So for every ad I make for clients, I let them test the ads through Savvy Finds.

You can check out all of those ads here ⤵️

facebook.com/ads/library/?a…

Read 4 tweets

Social Savannah

@social_savannah

Dec 23, 2022

9 Top-Performing Ad Hooks You Should Be Testing In 2023 ⭐️ (all examples are my own)

#1 Something you should know about heading into 2023

#2 I tried this so you don't have to

#3 If you aren’t using this you’re missing out

Read 10 tweets

Social Savannah

@social_savannah

Dec 14, 2022

Want to know to succeed with TikTok ads?

In the last week, I've had 2 clients spending $20K+ a day on TikTok profitably.

Here's what I'm doing on both of those accounts:

#1 Stacking interest audiences in 1 ad set. I always test the interests that TikTok recommended. Easy.

The interests do not have to be related to your product. They will seem totally random, but if TikTok recommends them, I test them. And they work.

I have not seen success with TikTok's automated targeting, completely broad targeting, lookalikes, or purchase intent audiences.

#2 Optimizing for Complete Payment with Optimization goal as "Value". Value optimization is greatly outperforming conversion and click.

I do not recommend setting a minimum ROAS target on the ad set, it will limit delivery and it will be difficult to spend your daily budget.

Read 7 tweets

Social Savannah

@social_savannah

Nov 16, 2022

7 Tips To Improve Your Ad Creative Performance 🧵

#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.

(all examples are my own)

#2 Start your ad with a very close-up shot of the product. Get people wondering... what is that?

Starting the ad with something a bit weird/oddly satisfying will get people to stop scrolling.