Over 300 billion emails are sent daily.
Few are worth your attention.
How do you stand out?
THREAD: A newsletter framework everyone should model after.
I've sent over 100,000,000 marketing emails in my career.
I've subscribed to hundreds of newsletters.
Alex Garcia's (@alexgarcia_atx) "Marketing Examined" newsletter checks all the boxes.
Let's break down 5 ways he's able to cut through the noise 👇
1/ He stands out in the inbox
Two tactics:
1. The signature emoji 🔍
It's memorable and makes it easy to find his emails.
2. The profile gif
He is the only person in my inbox that has this.
Unique and hard to miss.
2/ He focuses on deliverability
In his first email, he asks for a 5-second favor:
Reply "Yes" to the email.
This action sends a strong signal to inbox providers.
It helps prove he is a reputable sender.
And ensures good deliverability (and open rates) in the future.
3/ He's consistent
Every Thursday he sends the "Thursday Teardown."
It includes:
• A great marketing campaign
• Broken down into digestible parts
• With actionable advice you can use in your own marketing campaigns
(The teardown concept was the inspiration for this thread).
4/ He makes it easy to read
There is rarely a block of text longer than 2 lines.
Everything is short. quick. to the point.
But still value-packed.
This formatting makes it really easy to digest the content.
5/ He balances text and visuals
Every newsletter has a natural flow of visuals + body copy.
The visuals paint the picture and often call out key points (see below).
The body copy hammers home the main takeaways.
My Takeaways:
If you start with these 5 tactics.
And apply them to your topic of interest.
You're on your way to building a solid newsletter.
Next Steps:
To convert your marketing dollars into more revenue...
Subscribe to the Marketing Examined newsletter for free below: getrevue.co/profile/alexga…
And if you're really serious about:
• Scaling your business
• Growing your personal brand
• Becoming a better growth marketer
Check out his paid newsletter:
Growth Marketing Examined 🔍
No teardown for this one. You gotta pay for these goods 👇alexgarcia.gumroad.com/l/marketingexa…
TL;DR
A newsletter framework that just works:
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