Thread by @mailmodo

Getting your emails to land in the primary inbox and compelling readers to open them is just the beginning. The real challenge is keeping readers hooked with an engaging email design.

Be it dark mode, accessibility, or GIFs, every design element can make or break your campaign.

While interacting with experts as a part of our State of Emails 2022 report, we quizzed them about the email designs they plan to continue using in 2022 and what elements they have said goodbye to in the last year. Here's a thread about our findings below

(1/7) 66.7% of the surveyors use drag-and-drop editors for creating their email template to leverage #emailautomation and quick scalability.

(2/7) B2B surveyors seemed to have largely used the hybrid layout while 50% of the surveyors in the consumer space said that the single column layout worked best for them, followed by inverted pyramid layout. Basically, B2C surveyors seemed to be more experimental.

(3/7) 67% of the surveyors use GIFs in their email to make the #emaildesign more engaging and fun. Basically, marketers are now looking for multiple ways to make emails more interactive.

(4/7) Around 40% of the surveyors said that they don't design their emails for dark mode although multiple surveys have shown that people now prefer dark mode by default.

(5/7) 80% of the surveyors consider accessibility while designing their emails which shows that they care about their users and are doing what they can to improve the reading experience for all their readers.

(6/7) Around 33.33% of surveyors still check the responsiveness manually, if at all and 6.7% haven't even considered responsiveness as a parameter.

(7/7) You can find more insights on these findings in our detailed report along with expert tips and advice to ace your #emailmarketing campaigns. You can get your copy here - mailmodo.com/ebook/state-of…